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My Food Bag appoints Mark ‘Whitebait’ Winter as CFO

  • Who's Where
  • February 4, 2019
  • The Register team
My Food Bag appoints Mark ‘Whitebait’ Winter as CFO

New Zealand meal-kit company My Food Bag has hired Mark Winter as its new chief financial officer. In the grand tradition of all My Food Bag staff, he’s been given a new nickname to go with his role: ‘Whitebait’.

Winter joins My Food Bag from Fonterra. As part of its Formulated Foods division, he spent time in an offshore role in the Netherlands and has also worked closely with Latin American markets. More recently, he’s worked as commercial manager for operations and supply chain, and is currently Fonterra Brands financial controller.

He replaces Alex Boyo, who resigned in 2018.

“Mark is an excellent addition to our team and brings a wealth of food-industry knowledge and experience to this vital role in a growing business,” says My Food Bag chief executive Kevin Bowler.

“My Food Bag has enjoyed incredible growth and we have over the years accumulated a huge amount of information around New Zealand’s eating habits and food preferences – we know Kiwis, what they love and how much they treasure family meal times. This information is constantly analysed to help us perfect our foodie journey and our product offerings.

“Mark’s insights and experience in the food industry will help us continue to create amazing recipes that Kiwis love and ensure they’re delivered seamlessly to tens of thousands of homes each week. I know he’ll be a great addition to the senior team and a respected leader of the finance team,” says Bowler.

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Warehouse announces 'carbon neutral' certification but how green has it gone?

  • News
  • February 19, 2019
  • Radio New Zealand
Warehouse announces 'carbon neutral' certification but how green has it gone?

The Red Sheds have reportedly gone green - but is that deep green or a light wash?

Read more
 
 

Des Flynn talks retail history for NZ Retail's 70th anniversary issue

  • News
  • February 19, 2019
Des Flynn talks retail history for NZ Retail's 70th anniversary issue

NZ Retail has recently celebrated its 70th year of bringing retail news and insights to the community. Here, Des Flynn talks about his experience with retail over the years and how things have changed in the past to become the retail sector we know today.

Read more
 
 

Ecostore leads the way for sustainable brands

  • News
  • February 19, 2019
Ecostore leads the way for sustainable brands

The Ecostore has proven its dedication to sustainability with the latest results in the Colmar Brunton Better Futures report. The eco company has been hailed as a leader in sustainability by consumers around New Zealand.

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  • Opinion
  • February 14, 2019
  • Ian Howard
An age of unsure: Managing brands in an uncertain world

What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.

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Identity crisis or brand evolution? Cigarette retailer Philip Morris talks angling to make New Zealand smoke-free by 2025

  • News
  • February 14, 2019
  • Findlay Buchanan
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