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My Food Bag appoints Mark ‘Whitebait’ Winter as CFO

  • Who's Where
  • February 4, 2019
  • The Register team
My Food Bag appoints Mark ‘Whitebait’ Winter as CFO

New Zealand meal-kit company My Food Bag has hired Mark Winter as its new chief financial officer. In the grand tradition of all My Food Bag staff, he’s been given a new nickname to go with his role: ‘Whitebait’.

Winter joins My Food Bag from Fonterra. As part of its Formulated Foods division, he spent time in an offshore role in the Netherlands and has also worked closely with Latin American markets. More recently, he’s worked as commercial manager for operations and supply chain, and is currently Fonterra Brands financial controller.

He replaces Alex Boyo, who resigned in 2018.

“Mark is an excellent addition to our team and brings a wealth of food-industry knowledge and experience to this vital role in a growing business,” says My Food Bag chief executive Kevin Bowler.

“My Food Bag has enjoyed incredible growth and we have over the years accumulated a huge amount of information around New Zealand’s eating habits and food preferences – we know Kiwis, what they love and how much they treasure family meal times. This information is constantly analysed to help us perfect our foodie journey and our product offerings.

“Mark’s insights and experience in the food industry will help us continue to create amazing recipes that Kiwis love and ensure they’re delivered seamlessly to tens of thousands of homes each week. I know he’ll be a great addition to the senior team and a respected leader of the finance team,” says Bowler.

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