The Warehouse Group has appointed its former chief experience officer David Benattar as its first-ever chief sustainability officer. The role places him in charge of its citizenship and sustainability programmes.
Benattar, who has a background in marketing, joined The Warehouse Group in 2016 after serving as chief executive of New York agency Hyperbolic. He says he's had an interest in sustainability since beginning his career at Estee Lauder-owned cosmetics company Aveda 15 years ago, also mentioning his four years "learning how to build a larger view than just quarterly results" at non-profit Earth Pledge.
The challenge in his new role will be balancing "people, planet and profit", Benattar says.
“For example, how do we create products that are beautiful, affordable and also have the best potential environmental performance? It’s a group-wide challenge - it involves sourcing, design and creative team members that constantly thrive to create better products, ethically sourced, generating less waste, using better materials, less packaging, and delivering more value for our customers.”
Carbon emissions are a key topic for The Warehouse Group, he says, as is phasing out single-use plastic bags and managing waste disposal.
"There are always incentives to reduce and recycle from our supply chains and operations, and engage customers in our practice, especially the younger generation who are more and more voting with their wallet. We now know that companies that have a sustainability lens on their performance outperform the others over a wide range of metrics - customer loyalty, brand sentiment, employee and stakeholder engagement.”
He describes TWG's move of naming a CSO as "a real message to the market and the industry".