After 13 years with Countdown owner Progressive Enteprises, Bridget Lamont has joined Fly Buys parent company Loyalty New Zealand.
In her time with Progressive, Lamont held a variety of roles in marketing, loyalty, data driven communications, brand strategy and customer insights. She led the Countdown marketing team as general manager marketing from October 2011, driving the relaunch of the Onecard loyalty programme in partnership with AA Smartfuel in 2016.
Lamont and her team also won the 2016 Keith Norris Direct Marketing Organisation of the Year award for their best in class personalised communication programmes.
She’s joining Loyalty NZ as chief marketing officer, a new role reporting to the chief executive Lizzy Ryley.
Ryley says Loyalty NZ is “hugely fortunate to have someone of Bridget's calibre joining us.”
“Bridget has been instrumental in some of the most significant changes in loyalty in New Zealand,” she says. “Her depth of experience and understanding of the pace and demands of both retail and services businesses, which is important to many of our coalition partners, as well as her strategic leadership, will be a key asset to Loyalty NZ as we move forward.”
Lamont describes her new role as the ideal blend of loyalty programme management, data-driven marketing and purpose-led brand building.
“I have been involved in, and worked with, loyalty programmes and customer data most of my career and it is thrilling to have the opportunity to join New Zealand’s pre-eminent loyalty coalition and help drive business value for the coalition and their customers. I can’t wait to be part of the team that sets out to delight New Zealanders every day through the Fly Buys programme!"
Lamont will start her role with Loyalty NZ in late June 2018.