The Warehouse Group appoints ECD and head of group insights and data science

  • Who's Where
  • April 3, 2018
  • StopPress Team
The Warehouse Group appoints ECD and head of group insights and data science

The Warehouse group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.

Both will be working across the group for brands The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo 7. 

Berglund will be leading the group’s internal and external creative teams and agency relationships, and returns home from Amsterdam to do so. Most recently he was chief creative officer and founder of Human.International, based out of Amsterdam and Seoul. 

Meanwhile, McKenzie will oversee a team of experts to deliver actionable analysis and insights to move the business forward. She too returns to New Zealand, having most recently worked as foresight and insights director at Tesco in the UK.

Chief marketing officer Jonathan Waecker says he is delighted to be bringing Kiwi talent back to New Zealand.

“Andrew and Keryn will play key roles in unleashing our brands and lifting our marketing and our customer experiences with best-in-class insights, data and creative rigour.

“We’re really excited about creating experiences that matter to our customers, our employees and our business, across our 253 stores,” he says.

The appointments follows The Warehouse Group kicking off a search earlier this year for a single media partner to work across all of its brands. The move will see the company move from working with six different media agencies to one in an effort to unify its approach to media, attribution and measurement. StopPress is unaware of any agency appointment. 

“The [existing] structure has not allowed media agencies to do their best," said Waecker about moving to a single media partner. “We need to change our behaviour to enable them to do their best.”

The group will continue to work with  multiple creative agencies across its range of brands as each has its own identity.

At the time, Waecker also spoke of the decision to appoint an ECD, saying he was excited by the potential to take a look at what each brand means to New Zealand and bring that culture into the creative.

To do that, Berglund will be calling on his experience from his most recent position as well as that from his role as global executive creative director at WPP Group. He’s also led Samsung’s in-house creative agency Cheil Worldwide and has delivered retail-focused solutions for other clients such as Yum! Brands, Google, Intel, Absolut and BMW.

“My career has involved weaving brands into the fabric of now, particularly through new and emerging connected digital retail experiences and online channels, seeding ideas that inspire a social movement.  I’m excited about delivering for the future of The Warehouse Group and can’t wait to get started,” says Berglund.

McKenzie also has a career to call on, including roles as director of digital and customer intelligence at The Body Shop International, and consumer and market insight director at L’Oreal UK and Ireland.  

Waecker says McKenzie’s experience is “extensive and exemplary” both in the retail industry internationally, and in the fields of market research and data science.

“Keryn will lead cross-functional teams and partners to create and execute highly engaging, integrated insights and data science deliverables across the complete portfolio of The Warehouse Group brands and categories,” says Waecker.

Berglund starts with The Warehouse Group on 4 April, and McKenzie on 28 May.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


North City shopping centre is under new management

  • Property
  • July 18, 2018
  • Sarah Dunn
North City shopping centre is under new management

Porirua shopping centre North City has been purchased by Australian property business Angaet Group from Kiwi Property, and Colliers International has been appointed manager of the centre.

Read more

Kathmandu appoints vice president of sales and marketing for North America

  • Who's Where
  • July 17, 2018
  • Sarah Dunn
Kathmandu appoints vice president of sales and marketing for North America

Kiwi outdoor gear retailer Kathmandu has appointed Bill Chandler to the newly-created position of vice president of sales and marketing, Kathmandu North America.

Read more

Several designers announced for New Zealand Fashion Week

  • News
  • July 17, 2018
Several designers announced for New Zealand Fashion Week

Alongside the announcement of Turet Knuefermann opening for New Zealand Fashion Week, the week-long fashion exhibition includes several other big names of New Zealand designers, including first launches and classic returns.

Read more
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

How businesses are celebrating Matariki

  • News
  • July 17, 2018
  • StopPress Team
How businesses are celebrating Matariki

The Maori New Year is increasing in cultural prominence each year, and some say it's only a matter of time before it becomes an official holiday. Here's how some Kiwi businesses market Matariki this year.

Read more

Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

  • News
  • July 17, 2018
  • Caitlin Salter
Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

Stolen Spirits co-founder Jamie Duff has set up shop in the US alongside former Stolen creative director Kelvin Soh to found a venture studio in New York called New New. And now, the company has just debuted its most recent venture: Weekday Warriors, a direct-to-consumer nutrition company making premium fitness-related convenience products for busy people. Duff has a chat about the new project, as well as breaking into the US market.

Read more

Wellington raincoat-maker Okewa creates a sustainable new line

  • Design
  • July 16, 2018
  • Findlay Buchanan
Wellington raincoat-maker Okewa creates a sustainable new line

Wellington based fashion brand, Okewa, is set to unveil its new capsule of mens and womens coats made from 100 percent recycled post-consumer plastic bottles. The new range will be released next Thursday and will be available for pre-order on the Okewa website and via Kickstarter as part of Plastic-Free July. It presents a new direction for Okewa, who is moving down the sustainability route for its high-quality rainwear range. Founders and loving partners Nevada and Nick Leckie share insights into its new clothing line as well as musings of the brand's origins founded in the windiest city in the world.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit