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L’Oréal fills the latest position of New Zealand manager

  • Who's Where
  • March 12, 2018
L’Oréal fills the latest position of New Zealand manager

Leading beauty brand, L’Oréal, has appointed Aurelie de Cremiers to the position of country manager for New Zealand.

The brand which is a staple in most New Zealand department stores, pharmacies, hair salons and boutiques, made the role official earlier this year. De Cremiers will manage the consumer products business and lead the New Zealand Management Committee.

Taking over from Martin Smith, de Cremiers takes her 16 years within the company to the top position for New Zealand.

In 2012 de Cremiers moved to L’Oréal Australia as a group product manager and then marketing manager for Maybelline & Essie. Subsequently, she was promoted to consumer products marketing director. Under her leadership, de Cremiers took Maybelline New York, to the top make-up brand in Australia, as well as leading L’Oréal Paris expert in skincare and L’Oréal Paris haircolour to the number one positions in the Australian beauty market.

“I’m honoured to take on the leadership role in New Zealand.  There has been outstanding work done to entrench L’Oréal as the beauty range of choice for New Zealanders. I’m excited to build on this work and make a positive and impactful difference to people’s lives through our people and brands as we look to share beauty with all,” says de Cremiers.

L’Oréal New Zealand represents 19 of the company’s international beauty brands. The group employs over 190 people from more than 20 nationalities, and actively recruits tertiary graduates in New Zealand each year.

L’Oreal has a strong presence in New Zealand, with global growth worldwide up 8.4 percent according to L’Oréal financial reports for the year ended December 2016.  

L’Oréal has seen its numbers of consolidated sales raise from EUR$25.2 billion to EUR$25.8 billion in a year on year basis 2015-2016, as well as seeing a like for like sale growth of 4.7 percent.

New Zealand, which is included in its Asia and Pacific zone, makes up for 22.6 of the company’s divisions sales. The company has a team of 3,870 people working in its inner structure.

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