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Macpac has created an online megastore

  • Technology
  • September 13, 2019
  • The Register
Macpac has created an online megastore

New Zealand outdoor equipment retailer Macpac found its website wasn’t keeping up with its $10 million plus international expansion, so it’s invested in a new site which introduces new content, accessibility and a frictionless experience.

The new site has resulted in a 20 percent increase in sessions and a 12 percent increase in conversions. 

Mark Jagger, Macpac’s ecommerce and digital marketing manager, says the three key new areas included loyalty integration with its Macpac Club; a handy trip planner which suppliers users with local weather warnings, packing list and an outdoor safety guide; and the Macpac Adventure Hub, which introduces new products and brands into the ecosystem.

“The way in which Macpac’s promotions are managed within the cart in terms of cart calls has reduced cart abandons by speeding up the cart almost threefold,” Jagger says. “Previously heavy cart-calls were being made creating huge friction in the basket and checkout whilst the promotions were being calculated.”

The checkout process has been completely redesigned for ease of order completion, with fields now populated dynamically from previous pages. Payment details are now stored securely for frictionless payments.

Site speed is also “dramatically up”, and the mobile-first design has correspondingly raised conversion rates. 

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Gem Retail Hotlist: Benjamin Black and regional retail

  • News
  • December 12, 2019
  • Sarah Dunn
Gem Retail Hotlist: Benjamin Black and regional retail

Our 'Best provincial retailer: South Island' award was hotly contested in the Gem Retail Hotlist, but in the end, it was Nelson jeweller Benjamin Black that won. Find out more about this boutique craft jeweller.

Read more
 
 

The retail diary: December / January

  • News
  • December 11, 2019
  • Sarah Dunn
The retail diary: December / January

The Register and NZ Retail team has rounded up retail-relevant events and important dates for December and January.

Read more
 
 

Kiwis predicted to spend more on Christmas than Australians

  • News
  • December 11, 2019
  • Makayla Wallace-Tidd
Kiwis predicted to spend more on Christmas than Australians

New research has found that Kiwis will be spending up large on Christmas in 2019 while Australians will be taking a more conservative approach to the Christmas budget. However, Kiwis are still focused on trying to lower their Christmas spending, and retailers have been warned to keep pricing strategies transparent.

Read more
 

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  • News
  • December 11, 2019
  • Catherine Murray
Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

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