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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

Reactar was founded in 2018 by Richard Penny and Gayan Perera for the purpose of research, design and product development.

Now the start-up has launched HomeAR, a mobile-based platform that lets users view available design options for their homes in 3D, as well as walk through the table scale and see finer points of design.

This allows users to better understand layout, design, spacing, section position, views, and even sun direction which is near impossible for 2D floor plans to offer all at once.

Co-founder Richard Penny says trying to work in 2D renders when clients may not be that way inclined makes things unnecessarily difficult. Yet the new technology, he says, is a innovative step towards solving an old issue.

“We’ve designed HomeAR to make it really easy for people to understand a house design as if it already existed – without needing to find a show home. Trying to understand what a house will look like from a 2D render and a floor plan isn’t easy, and trying to imagine a design on your plot of land is nearly impossible for most of us.

“Because augmented reality is still an emerging technology, we had a bunch of challenges to solve – from optimising the complex CAD models produced by the architects to run well on phones, to designing a completely new mobile UX to allow users to interact with virtual houses.”

The new app has been supported by Bayleys Realty Group and Classic Builders to help further its technology into the home buyers market.

Chris Gwin, the national director of marketing and communications for Bayleys Realty Group says partnering with HomeAR was a logical choice, as the group have tried to position themselves a early adopters of new technologies.

“In HomeAR we saw the opportunity to offer the developers we work with, and their clients, with a tool that adds huge value to both parties in the transaction”. “Longer-term, we can see applications for this technology in other segments of our market, such as commercial.”

HomeAR is the latest example of new technologies working to assist with pre-existing barriers. The app launched in Apple and Andriod app stores in June, and is now a support system available for first – and most likely nervous – home buyers.

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Two minutes with Superdry's Antony Hampson

  • News
  • June 4, 2019
  • Sarah Dunn
Two minutes with Superdry's Antony Hampson

Antony Hampson is the brand general manager of Superdry. The UK apparel company announced in March 2019 that it will open its first New Zealand store at 101 Queen St.

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News

Pack your bags, we’re going on a field trip

You can’t conquer the Kiwi retail landscape hiding in the back room.

 
 

Hello High St, nice to meet you, again!

  • Opinion
  • June 4, 2019
  • Jacob Faull
Hello High St, nice to meet you, again!

While digital retail is on the rise, we shouldn’t forget about the social value of high street shopping districts.

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Retail NZ’s search for a new chief executive is over

  • Who's Where
  • May 31, 2019
  • The Register team
Retail NZ’s search for a new chief executive is over

Interim chief executive and general manager of public affairs Greg Harford has been appointed chief executive of Retail NZ.

Read more
 
 

KYT: The premium bags with a secret superpower

  • Design
  • May 30, 2019
  • StopPress Team
KYT: The premium bags with a secret superpower

Clemenger BBDO creative JP Twaalfhoven was a finalist in the Side Hustle category at D&AD Awards 2019 for KYT – short for ‘Keeping You Together’ – bags handcrafted and designed for life with diabetes. The idea stemmed from his partner and co-founder Bridget Scanlan’s own Type 1 diagnosis eight years ago. He travelled to London to present live on stage at D&AD and on his way talked us through the bags.

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New World opens Long Bay location and first BYO initiative

  • News
  • May 30, 2019
New World opens Long Bay location and first BYO initiative

The latest New World has settled within Long Bay. Along with a full offering of original New World amenities, it will also be the first store in the North Island to offer a bring-your-own container option to help New Zealanders reduce their environmental footprint.

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