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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

Reactar was founded in 2018 by Richard Penny and Gayan Perera for the purpose of research, design and product development.

Now the start-up has launched HomeAR, a mobile-based platform that lets users view available design options for their homes in 3D, as well as walk through the table scale and see finer points of design.

This allows users to better understand layout, design, spacing, section position, views, and even sun direction which is near impossible for 2D floor plans to offer all at once.

Co-founder Richard Penny says trying to work in 2D renders when clients may not be that way inclined makes things unnecessarily difficult. Yet the new technology, he says, is a innovative step towards solving an old issue.

“We’ve designed HomeAR to make it really easy for people to understand a house design as if it already existed – without needing to find a show home. Trying to understand what a house will look like from a 2D render and a floor plan isn’t easy, and trying to imagine a design on your plot of land is nearly impossible for most of us.

“Because augmented reality is still an emerging technology, we had a bunch of challenges to solve – from optimising the complex CAD models produced by the architects to run well on phones, to designing a completely new mobile UX to allow users to interact with virtual houses.”

The new app has been supported by Bayleys Realty Group and Classic Builders to help further its technology into the home buyers market.

Chris Gwin, the national director of marketing and communications for Bayleys Realty Group says partnering with HomeAR was a logical choice, as the group have tried to position themselves a early adopters of new technologies.

“In HomeAR we saw the opportunity to offer the developers we work with, and their clients, with a tool that adds huge value to both parties in the transaction”. “Longer-term, we can see applications for this technology in other segments of our market, such as commercial.”

HomeAR is the latest example of new technologies working to assist with pre-existing barriers. The app launched in Apple and Andriod app stores in June, and is now a support system available for first – and most likely nervous – home buyers.

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Michael Hill International posts $17m profit

  • News
  • August 22, 2019
  • Radio New Zealand
Michael Hill International posts $17m profit

Jewellery retailer Michael Hill International has reported a lift in profit but is feeling the pinch of lower sales and squeezed margins.

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Dylan Mulder explores new digital frontiers in the fashion world

  • Design
  • August 22, 2019
  • Findlay Buchanan
Dylan Mulder explores new digital frontiers in the fashion world

“What might a Louis Vuitton or Off-White digital piece of clothing be like?” Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, mused to Vogue in April earlier this year. The question came in the wake of Carlings, a multi brand Scandinavian retailer, selling out its first digital-only clothing line. The process saw fashion designers manipulate photos of customers, so it appeared as though they were dressed up in Carlings' apparel. Customers would then go on to share the photos of themselves on digital platforms, Instagram, Facebook, and the rest, without actually having to wear the clothes.

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Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

  • News
  • August 21, 2019
  • Sarah Dunn
Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

Retail isn’t an obvious next step for a couple who met during five years’ volunteering at a Malaysian wildlife sanctuary, but Bronwyn Green and David Phillips’ passion for animals has led them to tackle waste management from the shopfloor. Green shared insights about their plastic-free grocery store Be Free Grocer with The Register.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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The bridal industry changes driving Karen Walker’s new Atelier range

  • Design
  • August 20, 2019
  • Sarah Dunn
The bridal industry changes driving Karen Walker’s new Atelier range

In the last couple of years, Kiwi fashion designers like Ingrid Starnes, Juliette Hogan and Paris Georgia have rolled out bridal ranges. Now they’ve been joined by Karen Walker. We asked Walker what’s behind the rise of designer bridal.

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Shop with The Register: Dress up for New Zealand Fashion Week

  • News
  • August 19, 2019
  • The Register
Shop with The Register: Dress up for New Zealand Fashion Week

Retailers are busy, and busy people don’t have time to be constantly catwalk-ready. But if you’d like to shine a little brighter while checking out the new season apparel at New Zealand Fashion Week, here’s some great ideas for professional women.

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