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Big boxes: How Samsung is satisfying growing demand for ever-larger televisions

  • Technology
  • May 31, 2018
  • Sarah Dunn
Big boxes: How Samsung is satisfying growing demand for ever-larger televisions

Kiwi shoppers love a big television, and their desire to upsize is showing no signs of slackening as larger and larger screens are released. Samsung recently showcased two products aimed at integrating these monster tellies into modest-sized Kiwi homes.

The average television sold by Samsung in New Zealand last year was a 55 inch, but demand for bigger ones is rising faster, says Adam McElroy, group marketing manager TV – Samsung New Zealand. There are, however, challenges that come with integrating these huge items into the home. For a start, most people don’t find them attractive when they’re turned off; and secondly, any given TV’s magical powers of depth and clarity may function differently depending on how close its owner is sitting.

“Our televisions are getting bigger and our living rooms aren’t,” McElroy says.

New Zealanders have “chronic ‘big rectangle on the wall when a TV is turned off’ disease”, says Jens Anders, director CE division for Samsung New Zealand.

They’re purchasing very large-screened televisions regardless of room size, he says.

“New Zealanders are purchasing more and more bigger-screen televisions like never before.”

The QLED television Samsung launched in May boasts an ambient mode, meaning it displays a background users can load using Samsung’s SmartThings app (which is also available for iPhone). Users are encouraged to take a photo of their wall and load that so their TV blends in with its surroundings.

Its 2017 release The Frame takes a different approach at a similar idea. Aimed at those who are especially sensitive to Anders’ “big rectangle on the wall when a TV is turned off disease”, it’s got a handsome picture frame style housing, and displays a selection of fine art images when not in use.

Kiwi viewers’ passion points aren’t hard to guess: movies, gaming and sports. McElroy notes that the advent of streaming television like Netflix and Lightbox has changed viewers’ behaviour in a big way, which has in turn prompted them to upgrade their technology to match.

“Samsung, and the TV category has a whole, has seen increase in both value and unit sales over the past couple of years, which we attribute in part to the rise in popularity of streaming services like Netflix,” McElroy says. “We predict this trend will continue into 2018, with continued growth occurring in the premium and large panel categories.”

The total television market in New Zealand has grown by 11.9 percent over the last year to date as of March 2018. Samsung has 20 percent unit share and 30 percent value share across that market, with a 32 percent share of unit sales in the US$2,500 plus ‘premium’ segment.

McElroy says the majority of consumers remain price driven, but consumer purchasing is cyclical when it comes to technology like televisions. It peaks at the launch of a new model, then falls before rising again at purchasing events like black Friday. This means launching market-leading technology like Samsung’s new QLED television also has a brand-building function that benefits sales of less-advanced models.

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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