Close
 

Nokia joins the android game

  • Technology
  • October 3, 2017
Nokia joins the android game

If the classic Nokia is anything to go by, the new range of Nokia smartphones will be the most indestructible on the market. But will the new product suffer from its late to market launch?

Hopping on the android band wagon, HMD Global, the home of Nokia phones, announced today that its first Nokia smartphone range on Android – comprising of the Nokia 8, Nokia 3, Nokia 5 and Nokia 6 – will be available to buy in New Zealand exclusively from Spark and Spark’s retail channel partners.

The phones increase in price as the numbers increase, the Nokia 8 will be available 3 October from Spark and will retail at $999. While the Nokia 3 will be available 6 October from Spark and will retail at $249.

But whatever happened to Nokia, the manufacturer was a household name back before androids became the norm.

What happened to Nokia is no secret: Apple and Android crushed it. But the reasons for that failure are a bit more mysterious. Historically, after all, Nokia had been a surprisingly adaptive company, moving in and out of many different businesses—paper, electricity, rubber galoshes.

It wasn’t just that Nokia failed to recognize the increasing importance of software, though. It also underestimated how important the transition to smartphones would be. And this was, in retrospect, a classic case of a company being enthralled (and, in a way, imprisoned) by its past success.

Nokia was earning more than fifty per cent of all the profits in the mobile-phone industry in 2007, and most of those profits were not coming from smartphones. 

Nokia overestimated the strength of its brand, and believed that even if it was late to the smartphone game it would be able to catch up quickly. But is coming into the android game in 2017 a step too late? Even so launching the Nokia alongside the largely anticipated iPhone X could cause difficulties in itself.

Mark Trundle, Country Manager, New Zealand at HMD Global, says the first Nokia smartphone range is a unique addition to the New Zealand market.

“Nokia boasts an extensive history and sterling reputation as a brand that delivers quality, superior craftsmanship and relentless focus on the consumer experience. We have designed the new smartphones with these promises in mind. For the first time, consumers can purchase a premium smartphone at an affordable price.”

Although Nokia refers to itself as a trusted New Zealand brand, is that trust enough to sway dedicated users from the pull of Apple and Samsung. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Auckland’s The Appliance Shed sells to Noel Leeming Group

  • News
  • July 10, 2018
  • Sarah Dunn
Auckland’s The Appliance Shed sells to Noel Leeming Group

Auckland four-store discount chain The Appliance Shed has been purchased from its majority owner Fox Group by Noel Leeming Group, owned by The Warehouse Group.

Read more
 
 

Add to cart? The growth of online purchasing in 2017

  • News
  • July 10, 2018
Add to cart? The growth of online purchasing in 2017

The latest survey by NZ Post has shown no slowing down of consumer spending, with online purchasing growing 13 percent compared to last year.

Read more
 
 

Scholarship enables bookstore owners to learn international tricks of the trade

  • News
  • July 9, 2018
Scholarship enables bookstore owners to learn international tricks of the trade

Winners of the Booksellers New Zealand Scholarship will see two bookstore managers travel to New Mexico for the Winter Institute conference. Leading retail tactics on how to run their stores will be taught among other lessons across the three days.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Foodstuffs North Island sets living wage standard

  • News
  • July 9, 2018
Foodstuffs North Island sets living wage standard

Foodstuffs North Island has taken a step forward and accepted a super-wage deal for distribution workers. The new accepted terms are a refreshing stance in times of increasing uncertainty surrounding low wages.

Read more
 
 

Kathmandu is first in Southern Hemisphere to achieve Fair Labor Association accreditation

  • News
  • July 9, 2018
  • Sarah Dunn
Kathmandu is first in Southern Hemisphere to achieve Fair Labor Association accreditation

Kiwi outdoor apparel company Kathmandu has joined brands like Patagonia, Columbia and Nike in achieving accreditation from the Fair Labor Association (FLA). It’s the first company in the Southern Hemisphere to do so.

Read more
 
Sponsored content

Heritage owns the now as Oxipay and Farmers partner up

Kiwi retailers of all kinds have seen an influx of customer demand for new buy-now-pay-later systems over the last 12 months. Their popularity is such ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}