Close
 

Apple releases iPhone 8 and iPhone X

  • Technology
  • September 19, 2017
Apple releases iPhone 8 and iPhone X

The talk of the town this week was the release of the iPhone 8 and the iPhone X. The two models differ in technology aspects and in price, but has Apple's choice to release the phones around the same time hurt possible sales?

As Apple likely predicted, it appears a large number of prospective iPhone buyers are waiting until the iPhone X goes up for preorder in late October rather than purchasing the more readily available iPhone 8, which launches Friday.

It makes sense that the iPhone X — which, despite its UDS$999 starting price, does sport some impressive tech — would cannibalize iPhone 8 sales. That’s likely why Apple spaced out the release dates of the two phones this fall instead of letting customers decide between them immediately.  

The iPhone 8 is more of a “S” upgrade than a full-blown overhaul. 

Having a large number of holdouts, including those who may have otherwise bought the iPhone 8, certainly won’t make buying the X easier.

So, what is different between the two models – besides a few hundred dollars.

Design: The iPhone X has a new glass wrap around technology and has ditched the home button. While the iPhone 8 looks similar to its previous models, the X resembles more its android competitors. The iPhone X ditches the Home button entirely, meaning no more Touch ID. Instead, the device uses Face ID, or facial recognition.

Size: The iPhone X comes in around 5.8 inches with a 1125 x 2436-pixel resolution screen, while the standard 8 (not the 8 plus) weighs in at 4.7 inches with a 750x1334 pixel resolution.

Display: Apple has fitted a much larger display in the iPhone X, this is clearly a big selling point of the new release. The 5.8-inch wraparound screen of the iPhone X is around 25 percent larger than the 4.7-inch panel included in the iPhone 8 smartphone.

Camera: Camera technology was always likely to be a focus of the 2017 iPhone releases, and this was definitely the case once the iPhone X and iPhone 8 emerged. The big difference between the two devices is that the aperture of the iPhone X is improved over the iPhone 8, delivering improved shooting in darker conditions.

Battery: An improved battery life was promised for both models, although the iPhone 8 plus holds the longest battery time, even over the X. However, X offers wireless charging on a specifically designed plate.

There is no doubt that Apple will shift large numbers of iPhone 8 units, particularly as most of the major features from the iPhone X device appear in this smartphone.

iPhone completists will undoubtedly opt for the iPhone X, but there is plenty to be said for the iPhone 8 as well, and it arguably represents the better value for money purchase of the two.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

Wages: Don’t get caught sleeping in

The media reports of years of unpaid time for attending team meetings and opening or closing up stores in the retail sector highlights the action ...

 
 
Sponsored content

Batched Espresso: Premium products for the casual

Batched Espresso Martini is the latest product hitting liquor shelves. The pre-mixed cocktail goes far beyond traditional ready-to-drink beverages and introduces a new, premium way, ...

 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

First Aid Pod aims to give privacy to those in need

  • News
  • June 20, 2018
  • Elly Strang
First Aid Pod aims to give privacy to those in need

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.

Read more
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}