Close
 

Growing your brand through Facebook

  • Technology
  • July 20, 2017
Growing your brand through Facebook

Facebook social media is now the most used platform for all advertising. So how can you navigate the high-populated site to benefit your brand?

With the addition of social media as a marketing platform, every single person is a broadcaster of their favourite brands and products. Facebook is a very trusted form of communication, but if a business is to benfit from it, it must be authentic in its content. 

There is a whole generation on Facebook and a whole lot of possible consumers you are missing if you are not using the platform to its fullest extent.

According to Mia Garlick, director of policy for Facebook (NZ & AU), Facebook has gone from a social networking platform to a mass media platform very quickly.

“There are 2.9 million users on Facebook every day. Mobiles are changing how we connect. [Retailers] must think about what their brand looks like.”

Harry Carew, SMB accounts manager for Facebook (Singapore), says Facebook pages are the best ways for companies to reach a large audience.

“100 million hours of video are being consumed every day on our feeds. The average attention span is 1.7 seconds.”

Carew says the most important thing for any retailer is to have a business page that is separate from their personal accounts, so that they may keep an eye on important insights that relate to the business.

“Insights are very important for marketing, it shows who the people interacting are.”

Carew says having your brand stretched across multiple platforms is key as you can be missing out on a large demographic only having one.  

“It’s about the right communication to the right people at the right time. Mobile content is growing 41 percent faster than desktop.”

When engaging in your audience via Facebook is important to use that 1.7 seconds of attention span to the fullest extent. Videos, stop motion photos and gifs have a bigger chance of drawing attention than fixed motionless photos.

Using insights through page manager will help any retailer see what different versions of their content does the best in terms of engagement.

Lighting, brand recognition through continuous colours and lifestyle posts do well to represent a business through the simplest content.

Facebook’s business creatives recommend showcasing the interesting aspects of your business through products, people and environment.

Creating good content for your brand is easier than it sounds. Below are five video and five photos apps for mobile that make creating content easy for any busy retailer.

Photo Apps:

Adobe Capture: Quickly convert your images into vector, shape, pattern, and colour.

Snapseed: Edit your tools with comprehensive tools and filters.

Adobe Photoshop Mix: Create original artwork by editing and combining images.

Motion Stills: Revive your live photos by setting them back in motion. Loop photos as gifs and overlay text with movement tracking.

Fused: Create double exposure photos and videos. Edit your assets by applying colour adjustments and overlaying a variety of blending modules (iPhone only)

Video Apps:

Looper: Loop Videos easily from your camera roll. Select the number of loops of choose infinite.

Giphy Cam: Record new GIFS or import old photos and videos. Apply filters, special FX and other customisable creations.

Legend: Build an auto design video by choosing from a variety of text animation styles to apply to photos and videos.

Video Shop: Edit videos with a variety of tools and filters. Trim, add music and voice overs, overlay text select transitions and more.

VidLab: Stitch together multiple video clips with a variety of tools and effects. Create collages, add images, logos and text.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Global ice cream giant buys Tip Top for $380m

  • News
  • May 14, 2019
  • Radio New Zealand
Global ice cream giant buys Tip Top for $380m

New Zealand dairy co-operative Fonterra has confirmed the sale of its Tip Top brand to global ice cream giant Froneri for $380 million.

Read more
 
 

Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

  • News
  • May 14, 2019
  • Elly Strang
Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

In 2019, companies are more focused than ever on the health and happiness of their staff, as wellbeing becomes increasingly seen as a key indicator of success along economic value by governments and organisations across the world. This is because while the corporate world has long seen the bottom line as the be all and end all, companies are increasingly taking a more holistic view and recognising that looking after the wellbeing of their people will in turn, make their bottom line healthier, too. We reached out to some of New Zealand's top companies and asked what they're focused on for this year and why. Here's what FCB, Isthmus, RUSH, Southern Cross, Xero and Trade Me responded.

Read more
 
 

Newmarket’s Glamour boutique launches preloved pop-up store

  • News
  • May 14, 2019
  • Sarah Dunn
Newmarket’s Glamour boutique launches preloved pop-up store

Used clothing sales are booming worldwide, with the category expected to be bigger than fast fashion within the decade. Newmarket boutique Glamour is tapping into this trend with a new pop-up area in-store where preloved Glamour items are accepted for resale.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Lincoln Gould to step down as Booksellers New Zealand CEO

  • Who's Where
  • May 10, 2019
  • The Register team
Lincoln Gould to step down as Booksellers New Zealand CEO

After 10 years at the helm of Booksellers NZ, Lincoln Gould has announced his retirement at the end of October.

Read more
 
 

Christchurch restaurant closures prompt fears hardest winter is coming

  • News
  • May 9, 2019
  • Katie Todd & Radio New Zealand
Christchurch restaurant closures prompt fears hardest winter is coming

Central Christchurch hospitality operators fear they could be heading into the toughest winter to date.

Read more
 

Tauranga’s Bayfair Shopping Centre to launch its dining precinct

  • Property
  • May 9, 2019
  • The Register team
Tauranga’s Bayfair Shopping Centre to launch its dining precinct

The first stage of the AMP Capital and Fisher Funds owned Bayfair Shopping Centre’s $115 million development was launched in December 2018, and now its new alfresco dining precinct is on track to launch at the end of this month.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}