As sustainability becomes more important, a new app released called Nudge for Change shows the user if the establishment they’re in runs their business ethically.
Users of the Nudge for Change app are asked which issues matter the most to them, which then sets the system’s compass to each individual’s personal moral preferences.
Whenever a user enters a retail establishment, the app checks the brand’s score of one to ten in the various value categories, and if a score is particularly low in an area that the user prioritizes, the app sends an alert.
Nudge for Change scores businesses on their LGBTQ, racial and gender equality, as well as environmental impact and sustainability and approach to worker’s rights.
The growing moral compass of today’s consumers is becoming increasingly more important for a business to recognise.
And as customers become more selective about where they shop due to ethical practice, business that aren’t up to scratch will feel the pressure to change.
With releases such as the 2017 Ethical Clothing Report, it is getting easier for people to see which companies score high or low on the ethical scale, and then in turn decided if they want to continue shopping at that establishment.
To date the app has assigned scores to more than 250 largest and most commonly frequented retailers. And has more plans to go global over the next several months.