Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media.
The chat application owned by Facebook and used monthly by 1.2 billion people, is adding a built-in camera to let people take photos or videos, and send them directly to their contacts or add them to a "status" update -- similar to Snapchat's "stories" feature.
Instagram stories were also launched in August of 2016, Instagram is also owned by Facebook. The app is due to release its new feature in March of this year.
Still, WhatsApp doesn't see its move as threatening any other social networks.
Snapchat's way of sending photo and video messages "is a format that is being established and being changed and being improved upon by a lot of people in the space," said Randall Sarafa, a product manager for WhatsApp, in an interview.
"We're bringing this format into WhatsApp and giving it a bit of the WhatsApp flavor that we know, which touches on reliability, security, and personal sharing."
In the early days of messaging Apps, each had a specific purpose that could target a different audience yet still remain successful because I of its point of difference other apps possibly didn’t have. Now unfortunately almost every app has the same features as the next, making it increasingly more difficult to differentiate between which better suits a customer’s needs.
In WhatsApp, the number of photos sent daily has doubled year over year to 3.3 billion. Statistics reveal people send 760 million videos and 80 million GIF’s daily.
WhatsApp’s audience is far larger than Snapchat’s, which reported 158 million daily users. Facebook's moves to copy Snapchat's features have already raised concerns after Snapchat reported that user growth slowed in the most recent quarter.