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What the app? WhatsApp to add Snapchat-like features

  • Technology
  • February 21, 2017
  • Courtney Devereux
What the app? WhatsApp to add Snapchat-like features

Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media. 

The chat application owned by Facebook and used monthly by 1.2 billion people, is adding a built-in camera to let people take photos or videos, and send them directly to their contacts or add them to a "status" update -- similar to Snapchat's "stories" feature.

Instagram stories were also launched in August of 2016, Instagram is also owned by Facebook. The app is due to release its new feature in March of this year.

Still, WhatsApp doesn't see its move as threatening any other social networks.

Snapchat's way of sending photo and video messages "is a format that is being established and being changed and being improved upon by a lot of people in the space," said Randall Sarafa, a product manager for WhatsApp, in an interview.

"We're bringing this format into WhatsApp and giving it a bit of the WhatsApp flavor that we know, which touches on reliability, security, and personal sharing."

In the early days of messaging Apps, each had a specific purpose that could target a different audience yet still remain successful because I of its point of difference other apps possibly didn’t have. Now unfortunately almost every app has the same features as the next, making it increasingly more difficult to differentiate between which better suits a customer’s needs.

In WhatsApp, the number of photos sent daily has doubled year over year to 3.3 billion. Statistics reveal people send 760 million videos and 80 million GIF’s daily.

WhatsApp’s audience is far larger than Snapchat’s, which reported 158 million daily users. Facebook's moves to copy Snapchat's features have already raised concerns after Snapchat reported that user growth slowed in the most recent quarter.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

Read more
 
 

Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

Read more
 
 

2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

Read more
 
 

Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

Read more
 

Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

Read more
 
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