Will 2017 be the year for biometrics in the retail industry?

  • Technology
  • January 25, 2017
  • Bri Tither
Will 2017 be the year for biometrics in the retail industry?

We spoke to Tristan Bailey, managing director of New Zealand-owned and operated security company, Vision Systems, who gave us some insight on biometrics technology in the retail industry.

There seems to be a growing segment in terms of retail: marketing apps and biometrics that are using facial recognition, finger scanning or voice identification on consumers. Tell us about what your company does here.

One application we sell is used to manage contractors onto and within sites. We use biometric technology to record the contractors’ fingerprints which allows them access onto the site via an access controlled door. This could be something the retail industry could introduce into their own sector in terms of security. Additionally we use biometric technology in the education sector to manage attendance. Both of our systems were developed in New Zealand, for the New Zealand markets, and are now starting to get recognition on a global platform. This technology has been around for close to 10 years. When it was first deployed, the technology wasn’t great, and there were major issues which scared a lot of companies away. Now technology has caught up and biometrics in security is a proven product.

Will biometrics have a substantial influence on the future of retail?

 I feel that biometrics will be the leading way for transactions in the retail sector within the next three years.

Expanding on this, how do you think biometrics will be applied over the next three years?

Depending on the uptake within the consumer markets, I feel that biometrics will be the leading way for identification and payments, surpassing the current Eftpos system.

Primary integration of these systems is the first mountain new tech companies need to consider, and it would take big corporations to successfully implement them in order to gain the reliability they need in the New Zealand market. The credibility of the Apple brand, the ease of access and the thirst for novel innovations are some of the primary drives behind the budding influence of biometric technologies.Technology is integrating with consumers’ daily routines more and more, opening the doors for greater access to the customer for retailers. Many customers feel conflicted around disclosing biometric data; however, the gateway to the acceptance of biometrics has been the popularity of Apple’s Touch ID fingerprint sensor on both the iPad and the iPhone.

Chris Wilkinson, managing director of First Retail Group, shared his thoughts on the place of biometrics in the Kiwi market.

What kind of retail corporations are leading the way in innovation? Is there a trend of larger business making the first moves?

On a global scale, larger retailers are definitely the ones making the first moves in terms of biometric technology. These will be absolutely necessary in New Zealand due to the added level of connectedness, the removing of barriers and the customer engagement. Payment is also a vital aspect in retail, and biometrics looks at making this whole process faster and more efficient.

Isabelle Moeller, CEO of the Biometrics Institute, told Essential Retail: "We are seeing an increased interest and take up of biometrics in the commercial/consumer markets,” which was also confirmed by the Biometrics Institute Industry Survey 2013. Would this be a statement you would agree with in terms of New Zealand? Have you noticed a growth in this particular area of technology within retail stores?

The back ends of retail stores are currently using this already. Supply chains and other corporations are all using finger print or iris-scanning check ins and I would say this would be the same for most big retail chains who employ a large number of staff. The biggest challenge for biometrics will be implementing it into the customer role.

Do you think biometrics will become more important in terms of facial recognition and security or in operation activities and support marketing?

I think very much so in terms of security and risk management. This is very important; however I also see it moving very quickly in terms of what’s going to be palatable for the consumer.

Are biometrics something that New Zealand retail and consumer stores should look at investing in?

Certainly, in terms of risk management and security. In terms of relationships with customers, companies are still working on the technology and it will be the bigger corporations that can afford to take more of a chance with it. It’s a big animal to work with but I think they will definitely become a part of the retail industry in the years to come.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Gem Retail Hotlist: Barkers innovates the in-store experience

  • Design
  • November 21, 2019
  • Catherine Murray
Gem Retail Hotlist: Barkers innovates the in-store experience

Barkers won the 'Hottest in-store experience' award at the 2019 Gem Retail Hotlist. We've investigated what made them stand out.

Read more

Gem Retail Hotlist: Nothing nutty about Pic's Peanut Butter World

  • Design
  • November 21, 2019
  • Sarah Dunn
Gem Retail Hotlist: Nothing nutty about Pic's Peanut Butter World

Pic's Peanut Butter World was the winner of the 'Hottest fit-out' award at the Gem Retail Hotlist this year. We found out more about its fabulous fit-out.

Read more

How do Kiwis do their Christmas shopping at Mighty Ape?

  • News
  • November 20, 2019
How do Kiwis do their Christmas shopping at Mighty Ape?

New Zealand e-tailer Mighty Ape surveyed 2,962 Kiwi shoppers post-Christmas last year. Among its findings are that Black Friday is officially bigger than Boxing Day among its audience, with almost four times as many products were sold on Black Friday compared to Boxing Day 2018. Cyber Monday, the online-only sale that falls on the Monday following Black Friday, has also proven to be popular with Kiwis. It now also outsells Boxing Day at Mighty Ape.​ ​It's presented further findings in a clever infographic.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Introducing New World's 2019 Christmas ad

  • News
  • November 19, 2019
  • StopPress Team
Introducing New World's 2019 Christmas ad

New World and Colenso BBDO have unveiled this year’s Christmas ad, showing the generous Kiwi tradition of inviting every available Tom, Dick and Harry to Christmas lunch, resulting in many mouths to feed.

Read more

Raglan Coconut Yoghurt's Latesha Randall reports back from the US on what's hip and happening

  • News
  • November 19, 2019
  • Latesha Randall
Raglan Coconut Yoghurt's Latesha Randall reports back from the US on what's hip and happening

Latesha Randall is ​the co-founder of Raglan Coconut Yoghurt, a delicious dairy-free yoghurt born out of a beautiful town two hours south of Auckland. She previously documented the adventures of her company when it was a start-up in a column in Idealog – you can read it here. Recently, Randall traveled to the 2019 Natural Products Expo in Baltimore, USA and observed the food trends that were happening abroad. New Zealand foodies, take note: here, she reports back on what she thinks will be big contenders in the future food space.

Read more

Outdoor goods retailers Cactus Outdoor and Kathmandu collaborate

  • News
  • November 19, 2019
  • The Register team
Outdoor goods retailers Cactus Outdoor and Kathmandu collaborate

Two prominent Kiwi outdoor goods retailers, Kathmandu and Cactus Outdoor, have collaborated to produce a line of certified ‘Buy NZ Made’ products which will be launched in Kathmandu stores around New Zealand on Buy NZ Made Day this week.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit