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Meet the new app that’s giving boys inspiration for their Tinder dates: Index

  • Technology
  • December 15, 2016
  • Elly Strang
Meet the new app that’s giving boys inspiration for their  Tinder dates: Index

With thousands of options for shops and eateries in Auckland, some might say JAFAs are spoiled for choice when deciding what to do with their spare time.

But as anyone who’s spent too long flicking through the Netflix catalogue will know, too much choice is difficult, and Index co-founder George Howes says Auckland’s offering needed a little refinement.  

“Auckland needed a single place [like Index] with everything worth doing, and that place had to be accessible on the go,” he says.

“People will see an article or blog post with the top thirty places to get lunch in Ponsonby, but that article isn’t of much use when standing in the middle of Ponsonby looking to get some lunch.

“With Index, you’ll pull out your phone and tap the cafés category and the first thing you’ll see is the closest café to you and because our listings are heavily curated - it will definitely be one of the best.”

Brown's background in tech and Howes' background in advertising helped to create Index. 

The categories on the app include cafés, quick bites, bars, restaurants, date ideas and stores. ‘Open air’ (outdoor activities) and events are coming soon.

Though there’s already the likes of Denizen, Concrete Playground and The Urban List putting together their top picks for spending and grazing, Howes says Index has found a middleground between online guides to the city and review and directory apps.

“You have the highly curated cuisine magazines that feature long reviews and quality photos, on the other hand you have directory apps like Yelp and Zomato that offer quantity over quantity. We found a gap in the market where people are still looking for a level of curation, but at the same time wanting it with the accessibility of a mobile app.”

One of the main drawcards of the app is it has location services that pinpoint the closest cafés  and stores to the user, making it a handy tool to have on the go when looking for a bite to eat or a shop to drop into.

Index also lists key information about the business, such as the price range, opening hours, location and a short blurb describing the joint.

There’s also a favourites option and as would be expected from two Millennial entrepreneurs, integration with Uber.

Howes says businesses featured are selected based on the quality of the experience they offer.

For example, with the cafés and quick bites categories, he says they look at the quality of the food and what the atmosphere’s like.

“This doesn’t mean it has to be a fancy high class venue, we are just looking for some kind of character. It might be a Chinese takeaway store with plastic seats, but if the dumplings are amazing - it can still make the cut,” he explains.

High-quality photography doesn’t hurt, either, as photos of businesses feature prominently on the app.

The preview of what the shop, café or food will look like helps appease the Millennial generation the app is aimed at, as it's easy to investigate if a store or café is beautifully done and ‘gram-worthy.

After a few weeks on the app store, he says the app has received thousands of downloads.

But the most exciting part of the app’s growth is the amount of people that return to the app daily and how long they spend using it, he says.

At the moment, he says the average index user spends eight minutes a day using the app.

Most of the users have found out about the app through word of mouth and the Index Instagram account, but a good chunk of its popularity is coming from another app: Tinder.

Howes says guys are using Index for ideas and inspiration on where to take their Tinder dates, and this has kickstarted the success of the app.

However, 78 percent of the users are female – which Howes says shows nothing gets in the way between a Kiwi girl and a good brunch spot.

In the future, Index plans on growing its revenue by letting venues create their own content through a subscription-based model.

The standards will be high, Howes says – venues won’t be allowed to pay to be featured if they don’t meet Index’s standards.

“We feel that the curation is so important to the apps success as it is what separates us from our competition,” he says.

But for now, Howes says the number one priority is to get the app working perfectly for its users. 
 

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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