Apple Pay went live today, two years after its US launch, and Kiwi early adopters are already using it. It works the same way as a contactless card – customers hold their device up to the POS terminal to pay for purchases under $80, and for more expensive purchases, they enter their PIN at the contactless terminal.
So far, only ANZ is supporting the payment system – the NBR has reported that the parent companies of ASB, BNZ and Westpac are in talks with Apple, but these have hit complications. ANZ says the benefits for retailers who offer Apple Pay compatible systems include fewer queues; reduced cash handling and reconciling; security benefits for customers who don’t have to hand over their card or device; and “less chance of customers giving up and going elsewhere”.
The Warehouse Group today released a statement praising the service as easy, secure and private, as well as convenient for shoppers. Eligible customers can use Apply Pay at any of the group’s stores throughout New Zealand, across The Warehouse; Noel Leeming; Warehouse Stationery and Torpedo7 stores.
"We are excited to be able to introduce Apple Pay and grow our digital capability and customer payment options in-store,” The Warehouse Group chief financial officer Mark Yeoman says. “The new payment method is just another way we can make our customers’ in-store experience simple and enjoyable."
BP, Burger King and Countdown have also confirmed they will accept Apple Pay.
Semble was introduced in 2012 as a homegrown alternative to the as-yet-unsupported Apple Pay. Its key stakeholders were 2degrees, Spark, Vodafone, ASB and BNZ. ANZ had at that point planned to introduce its own mobile wallet via its goMoney mobile banking app, and Westpac had been trialling PayTag technology and MasterPass.
Despite Consumer NZ reporting in November last year that contactless payments made up 15 percent of POS transactions, Semble ceased to offer contactless payments in July. Its chief executive Rob Ellis cited low consumer awareness of mobile wallets and low volumes of contactless terminals on offer as factors in Semble’s failure.
“Mobile payment services haven’t had the speed of uptake and usage we expected due to a variety of reasons. These include low levels of consumer awareness of mobile payments and relatively low volumes of contactless terminals, although contactless transactions in general are growing.”
Semble technology was Android-only, while Apple Pay only works with Apple devices.