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Twitter rolls out buy now button for retailers

  • Technology
  • October 1, 2015
  • Elly Strang
Twitter rolls out buy now button for retailers

Twitter’s head of commerce Nathan Hubbards says brands are building direct relationships with consumers via its platform, but what they haven’t had in the past is distribution.

He says the potential for social commerce on Twitter as huge, as more than 50 million tweets a month say “I want” or “I need” something.

Hubbards says it’s particularly important to have a buy button in the age of mobile.

“The next big thing in mobile is 'buy' buttons. We're just at the beginning of transactional mobile commerce. It's clear to us consumers will be able to buy in the apps where they spend the most time," he says.

To make it easy for retailers, Twitter’s partnered with the the three major ecommerce platforms: Shopify, Bigcommerce and Demandware.

Bigcommerce CEO Brent Bellm says consumer shopping behaviour is constantly evolving, so Twitter’s ‘Buy Now’ functionality allows retailers to stay on top of these trends and boost sales.

Bigcommerce outlines the advantages of ecommerce sales via tweets below:

  • Potential customers can discover and purchase products: Including a “buy” call to action on promoted or organic tweets can highlight products relevant to social conversations, as well as enable shoppers to easily discover and purchase products on desktop, Android and iOS devices.
  • It can increase mobile sales: Mobile browsing can be turned into mobile buying through the Buy Now’s native checkout, rather than routing users to a website to complete the purchase. 
  • It can reduce checkout friction: Repeat purchases can be increased using Buy Now’s checkout flow, which stores and safely encrypts payment and shipping information, allowing returning customers to purchase subsequent items in just two clicks.
  • It can streamline the process: Orders placed via the Buy Now button can be fulfilled and managed within the Bigcommerce control panel for streamlined processing. 

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

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Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

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Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

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  • David Farrell
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  • Sponsored Content
  • April 18, 2019
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