Facebook pages get a mobile-friendly overhaul for businesses

  • Technology
  • September 9, 2015
  • Elly Strang
Facebook pages get a mobile-friendly overhaul for businesses

Google’s research into New Zealand’s shoppers found that smartphones are a necessity for most age groups.

It found 92 percent of under 25s own and use a smartphone, while 84 percent of those aged 25 to 44 are also on the smartphone bandwagon.

Over a third (37 percent) said they use their smartphone to find product information just as often as they use a computer.

Google also recently started ranking its search engine results based on mobile friendliness.

Facebook said in a post about the update that it’s never been more important to make your business easily accessed by mobile.

It says a billion people visit Facebook Pages each month, so the update will help this large audience engage more with businesses via mobile.

“The new features for pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your page should house the information people are looking for, help you communicate with your customers and support your unique goals,” it said in the post.

The update includes:

  • New messaging features. This update was done a few weeks ago. Localised awareness ads now let people click a “send message” button to the company directly off a news feed ad. 
    There is also an option to privately respond to a comment a customer has made on the page through directly messaging them, so if an a situation arises that is better handled out of the public eye, it can be easily done.

    Pages also now notify customers how quickly a business responds to messages sent to it – pages that respond to 90 percent of messages and have an average response time of less than five minutes will display a “very responsive to messages” badge.

    Page admins can also now create and save responses to common questions asked of them, so they can pull up the response and personalise it better sending it on to another customer.
  • More prominent call-to-action buttons. Businesses who want a big button to stare customers in the face and encourage them to shop are in luck, as the call-to-action button is now bigger on mobile.

    It sits directly under the page’s cover photo. There are also other call-to-action services being trialed, such as a “call now” button.
  • New page sections, such as a shop section. Facebook has made pages more customisable, depending on your business.

    Retail businesses that want to promote products first and foremost can make this the first feature a customer sees on their page.

    There’s also a list for services, so companies such as beauty salons can add a menu that customers can browse.
  • A new page layout. Each section to the page is accessed by a tab at the top of the page and a customer clicks through to the section to see more details.

    The home page gives a little run down on each section.

    This is intended to make the page cleaner and easier to navigate for the customer, as information is organised more succinctly.

The majority of these new Facebook features have to be activated by the page owner in order to work.

Find out how to implement them through tutorials at the bottom of Facebook’s blog post here.

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