Close
 

Social online shopping: the new way Kiwis buy stuff on the internet?

  • Technology
  • August 3, 2015
  • Benjamin Mack
Social online shopping: the new way Kiwis buy stuff on the internet?

Shopping online is as ubiquitous as a trip to the supermarket these days, but it’s that ubiquity that makes it hard for new businesses to compete, particularly with behemoths like Amazon gobbling up an ever-increasing market share.

Curate is a Kiwi company looking to do just that however, and so far it has been holding its own in the battle for shoppers’ digital dollars.

The secret, says co-founder Nicky Walsh, is social media.

“Members use Curate to save products they find while shopping online and to build a wish-list of all their favourite products in one place,” says Walsh.

“So when it comes time to buy, those products are easy to find. By following their friends and favourite stores, they curate a personalised feed of products that interest them so they never miss a thing.”

Translation: shop online. See something you like. Save it on Curate. Watch as other people like, comment and share your potential purchase. Then decide whether or not to buy it.

Founded in early 2014 with her brother Sam, Walsh, an Auckland University of Technology graduate, says the social media aspect that allows potential customers to build a shareable digital wish list also directly benefits businesses.

“For retailers, Curate is a platform for their products to be discovered and socially shared,” she says.

“It increases product awareness and drives traffic to their website because each product has a link back to the webpage that it was saved from.”

Though the Curate site was only launched publicly this past December, Curate’s quickly racked up accolades in Aotearoa.

The company garnered a first-place finish in the “established businesses” category in a competition sponsored by trans-Tasman crowd equity platformEquitise that saw over 300 entries. The win netted Walsh and Curate $10,000 in waived fees on the Equitise platform, assistance from Equitise to prepare an offer document and promotional video, and $5,000 in waived fees for financial modelling and structuring advice for capital raising from Deloitte Private.

“This is a really exciting opportunity for us, since equity crowdfunding avoids a lot of the complexity and work required by traditional fundraising options,” Walsh says.

“If successful, we’ll gain the support of a crowd of invested and passionate shareholders – something which a social shopping platform is sure to benefit from. We’ve bootstrapped Curate to get it to where it is today, so this will be our first raise. We plan to raise around $200,000 to take Curate to the next stage.”

Will Mahon-Heap, New Zealand country manager for Equitise, says it was Curate’s grassroots growth in a challenging market that stood out. 

“Curate is a great bootstrapped business making inroads in the online shopping space,” he says.

“We really saw a lean business with huge growth potential. All Curate needs is a capital injection.”

Other qualities stood out to Mahon-Heap as well.

“Nicky is a very impressive individual, with an expansive vision for the business focusing on socialisation of her offering and significant partnerships with companies such as Shopify,” he says.

Curate also walked away the winners of Idealog’s first-ever Pitch Circus back in September, taking home $1000, business mentoring from patent attorney AJ Park and business/marketing guru Mike Hutcheson, and a bottle of Johnnie Walker Blue.

“The timing was perfect – we were gearing up to launch and the Christmas period,” says Walsh.

“We spent the prize money on advertising, primarily social media as we’ve found it to be the most effective so far.”

In discussing plans for the future, Walsh seems more than happy to laud the company’s plans for expansion, while emphasising the inclusiveness of social sharing.

“The money raised will help to accelerate our growth, enabling us to expand the team, continue to improve and monetise the product and take our platform to international markets,” she says.

“And what better way to grow a social platform than through a funding process that everyday Kiwis can be a part of?”

Equitise’s Mahon-Heap says Curate’s growth can partially be traced back to a “history of adventure” in New Zealand that encourages risk-taking – a culture other companies are eager to be part of.

“New Zealand’s colonial roots have engendered a start-up, No.8 wire, mentality from its inception,” he says.

“NZ is the ideal springboard into the tech diving pool of the world. It’s a big and sophisticated enough tech market to showcase to the world what Kiwis are capable of. We may be at the bottom of the world, but we’re at the top of the diving board for the rest of the world [in terms of innovation].”

This story originally appeared on Idealog.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}