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Retail NZ shares tips on SEO

  • Technology
  • April 1, 2015
  • Retail NZ
Retail NZ shares tips on SEO

The global rollout of this begins on April 21, so if you haven’t already got a mobile-friendly website now might be a good time to look into it!

Check out Google’s “Guide to Mobile-Friendly Sites” to get you started. If you’re unsure whether your website is mobile-friendly, you can enter the URL into Google’s “Mobile-Friendly Test” to get a quick “pass” or “fail” response.

While a mobile-friendly website will help to boost where your page appears in Google search results, there are plenty of other tips and tricks to help improve your search engine optimization (SEO). Here are a few easy wins:

  1. Be part of the entire Google ecosystem

Signing your business up to Google+, Google Analytics, Google Reviews, Google Maps, YouTube and Google Ads (if your business has the budget for it), will help Google’s Web crawlers index your site, leading to a higher placement in search. “Google My Business” will help get you started.

  1. Optimise your website content

Keywords are an integral part of SEO and Google will look for keywords in your URLs, page titles, headings and content. Get into the habit of regularly reviewing your website content to ensure it contains relevant keywords, is informative for your target audience, free of grammar and spelling errors, and of high quality. A good test you can perform on your own website is to Google several key search terms that you’d expect your customers to use when searching for your product or service (keywords that match your search terms will appear in bold in the list of results), and make a note of where your business appears in the results. Analyse the results to determine what keywords are missing from your content, and which websites are appearing ahead of you in the results (and why), and use those findings to make your website stand out from your competitors.

Google Search Keywords SEO

  1. Quality link-building

“Link building” refers to the process of getting other websites to link to your website to help improve your SEO. Any genuine link is a good link, but the bigger the website the better (a link on a major news website will have more of an impact than a link on a small blog). The best way to link-build is to get your brand out there; list your business in online directories (local council, Yellow pages, industry associations, etc), form business partnerships with relevant oganisations, offer your expertise in forums, blog posts, and news articles, link to your website from all of your social media profiles, and start your own blog. Don’t be tempted to cut corners and create spammy, low-quality links, or it may do your website more damage than good. Always refer to Google’s Webmaster Guidelines for best practice.

  1. Alt tag your images

Alt tags can do more than just add an image description for when someone hovers their mouse over it. Search engines will look for your images’ alt tags to help index your website, in the same way they look for keywords in your written content (those alt tags are also what Google uses to determine what appears in the “images” tab of search results). A descriptive, and relevant, alt tag such as “Mother’s Day Cupcakes Auckland New Zealand” will work harder for you than a generic alt tag such as “cupake pic”. The same rules apply for file naming, so make sure your images and documents are relevantly named on your computer before uploading them to your website.

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UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

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Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

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Global recognition for instore innovation

  • Design
  • June 20, 2019
  • Courtney Devereux
Global recognition for instore innovation

The Global Innovation Awards (GIA) program was created by the IHA and International Home + Housewares Show to foster innovation and excellence in home and housewares retailing throughout the world. This year saw 30 national winners from 29 countries. The competition is structured on a two-tier level, evaluating national and global retailers across the following metrics: Overall mission statement, vision and strategy, store design and layout, visual merchandising, displays and window displays, marketing, advertising and promotions, customer service and staff training, innovation.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Consumer confidence falls again, but still optimistic

  • News
  • June 20, 2019
  • Radio New Zealand
Consumer confidence falls again, but still optimistic

Consumers remain downbeat about the future of the economy, but are more upbeat about their own financial situations.

Read more
 
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