Facebook spills the beans on Kiwi users' habits

  • Technology
  • April 22, 2015
  • Sarah Dunn
Facebook spills the beans on Kiwi users' habits

The results reinforce the importance of social media for businesses, showing that of the 2.5 million Kiwis who use Facebook every month or more, 80 percent discover brands and products there, and more than half of these people choose to learn more about that product. Thirty six percent of people who find a business or product on Facebook go on to share it or discuss it with their friends.

The “stickiest” pages on Facebook are:

  • Entertainment (71 percent of page discoverers stay to learn more)
  • New food and recipies (65 percent stay)
  • Breaking news (64 percent stay)
  • Causes and crises (62 percent stay)
  • Beauty and fashion (60 percent stay)
  • Travel and movies (in both categories, 52 percent stay)
  • Cars (51 percent stay)
  • Restaurants and bars (45 percent stay)
  • Financial services (32 percent stay)

The top five topics shared both offline and online are about:

  • Causes and crises (47 percent share)
  • Cars (43 percent share)
  • Entertainment (42 percent share)
  • Restaurants and bars (41 percent share)
  • Beauty and fashion (39 percent share)

Facebook measurement lead Andy Ford says recipe ideas are big news on Facebook, especially for mums, but men are more focused on videos, movies and music. Youth are also interested in movies, events and music – he noted that young people consumed the same amount of breaking news as any other demographic, not less.

He introduced four key trends emerging on Facebook. The first is that mobile is “the first screen,” with 81 percent of Facebook users accessing it via their mobile device. Video is another big trend - following Facebook’s introduction of video two years ago, 49 percent of Kiwi users now watch at least one every week, not counting autoplays.

More than half of Kiwi Facebook users “dual-screen” while watching TV. This trend is especially strong among people aged 25-44 and among mothers.

Ford also says Facebook is becoming more “personal and relevant” as users treat their home pages more like a “personalised newspaper.” He felt business’ website visits from social media would soon start to increase.

Facebook representative Rowan Spinks spoke about Instagram, which Facebook purchased in 2012. He said Instagram was “critically important” for Facebook’s Kiwi market. Asked for a show of hands, around half of the attendees at the presentation admitted to using the photo-sharing platform every day.

Spinks said there was a growing trend for Kiwis to use Instagram to discover new things – “The behaviour is maturing.”

He revealed the five most popular global Instagram accounts among Kiwis. The first four were members of gossip magazine favourites, the Kardashian family (Kendall Jenner, Kylie Jenner, Kim Kardashian and Khloe Kardashian, for those interested), and singer Beyonce.

Of the New Zealand-based accounts, Kiwis favoured Lorde, vlogger Shannon Harris, Frankie (Spinks didn’t supply a surname but we think he might have meant former Shortland St star Frankie Adams), Dan Carter and YouTube star Jamie Curry.

The top Instagram hashtags were “overwhelmingly positive” : #love, #summer, #newzealand, #selfie and #cute.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Gun retail will change after the Christchurch shooting

  • Opinion
  • March 18, 2019
  • Sarah Dunn
Gun retail will change after the Christchurch shooting

In the wake of an appalling attack, public sentiment around guns sales has changed. NZ Retail and The Register editor and associate publisher Sarah Dunn considers how gun retailers can work with the community in this new environment.

Read more
Sponsored content

Protect against porch pirates: The Courier Box

Necessity is the mother of innovation, and this is certainly the case for The Courier Box designer and developer Joanna Steel.


How did that happen: Customisable Products

  • News
  • March 14, 2019
  • Courtney Devereux
How did that happen: Customisable Products

According to the Forbes 2018 trend report consumers are increasingly searching for personalization of products, services, and experiences. From wallets, phone cases, apparel, pet accessories, plates, bedding, and even number plates, if it can be purchased, it can be monogrammed, personalized, and used as a display of our individualism.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Here we go again

  • Opinion
  • March 14, 2019
  • Satish Ranchhod
Here we go again

After losing some steam over 2018, another year of moderate growth in retail spending is on the cards for 2019.

Read more

Kathmandu security breach may have captured customer data

  • News
  • March 14, 2019
  • Radio New Zealand
Kathmandu security breach may have captured customer data

Outdoor clothing and equipment retailer Kathmandu is investigating a suspected customer data breach on its trading websites.

Read more

Briscoe Group notches another record annual result

  • News
  • March 14, 2019
  • Radio New Zealand
Briscoe Group notches another record annual result

Briscoe Group has reported a record full year profit after a surge of sales going into the Chirstmas shopping season.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit