Vend’s predictions for the biggest trends in retail in 2015

  • Technology
  • February 24, 2015
  • Elly Strang
Vend’s predictions for the biggest trends in retail in 2015

Some might consider omnichannel retailing a buzzword floating around the industry, but the reality is that it’s kind of a big deal.

Vend retail expert and content strategist Francesca Nicasio says it’s one of the top two trends being spotted among retail businesses in New Zealand.

In simple terms, omnichannel is the marriage of online and offline channels that allows customers to seamlessly switch between the two.

She says Auckland’s Bird On A Wire is already on top of this trend. The takeaway free range rotisserie company allows customers to order their food over the phone, online, or on their mobile phones on an app created by Mobi2Go, then have it delivered or pick it up in store.

There’s also the growing popularity of the click and collect option now being offered by The Warehouse and major supermarket players like Countdown are offering.

Vend predicts companies that master omnichannel strategies and merge their online and offline experiences to be the big winners.

Nicasio says New Zealanders are also getting into another major trend, personalised loyalty programmes.

The scope for loyalty programmes is extending beyond just offering points per purchase and retailers are starting to get more creative and personalised in their customer rewards. 

Hamilton-based family business and candy shop, United Sweets, has a personalised loyalty rewards system that tailors rewards to its customers.

CEO Finn Puklowski says the rewards system helps United Sweets to recognize the best customers, look after them, give them better pricing, give them rewards and make sure they have a positive experience while shopping.

In the United States, companies are going to extreme lengths to reward their customers in a unique way.

Pharmacy giant Walgreens ‘Balance Rewards’ programme rewards users with points when they’re active and doing things like walking and weight tracking.

As for New Zealand’s future trends, Nicasio says mobile wallets have not yet materialised as Apple Pay and other mobile payment methods aren’t available.  

To use their iPhone as a mobile wallet, customers can wave it instead of a card in front of a wireless reader, and then secure the transaction with a fingerprint.

The new payment system launched in the US in October last year. Apple says more than 220,000 locations now accept Apple Pay, but it has not yet announced a launch date for New Zealand.

Vend head of marketing Nick Houldsworth says some of the Kiwi companies at the forefront of these trends are Crane Brothers, Sitka and Glassons.

“These guys are leading the way when it comes to adopting retail technology and with major overseas names like Topshop hitting our shores soon, the ability for local brands to adapt and evolve will really separate them out from run of the mill retailers,” he says.

So, which trend should retailers prioritise? Nicasio says it’s not a one size fits all solution.

“If the retailer is just beginning and they don’t even have a website, their priority would be to switch to cloud-based software to automate how they do business. If the business is more advanced, it should focus on omnichannel and make sure its online and offline channels are connected,” she says.

She says it’s important to have a digital presence, as customers are using digital channels to research, browse and shop. However, retailers shouldn’t be focusing on just digital, as bricks and mortar stores are still equally important.

“Amazon is setting up stores offline and so is Google, so definitely don’t discount bricks and mortar,” she says.

To view the full list of trends, click here.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...


Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit