New Zealand outdoor equipment retailer Macpac found its website wasn’t keeping up with its $10 million plus international expansion, so it’s invested in a new site which introduces new content, accessibility and a frictionless experience.

Swiss-owned global footwear chain The Athlete’s Foot has introduced a new piece of in-store technology called MyFit3D which digitises the fitting process. The technology will be rolled out at all stores across New Zealand.

New Zealand designer label Salasai is sending New Zealand’s first AI-powered digital human fashion models down the runway as part of its AW2020 release. Unlike other shows at New Zealand Fashion Week this week, Salasai’s show exists only online, and will continuously launch over seven days.

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go.

As part of our series on how retail automation will change the industry, we examine radio frequency identification (RFID) technology.