Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Benny Castles, Kiwi fashion house World's director and designer.
After searching for over four years, fashion house brand World has finally found a perfect spot for its Queenstown store. We talked with World director and designer Benny Castles about the sixth addition to its stable (and its second store in the South Island) and how it's been faring so far.
The concept of big data is scary to many, particularly when it's personalised. But New Zealand fashion house World says it's collating data such as customers' music tastes and dwell times for all the right reasons, as it hopes to improve their shopping experiences.
New Zealand Fashion Week has just finished for another year. As the helpful timer on the week’s website tells us, there’s 341 days to go until the next one. Now that it’s all over, we wondered, is there a way to trace this event’s effect on retailers? How do the economics behind a clothing boutique work anyway? Benny Castles from Kiwi label World and Andreas Mikellis, head of Fashion and Textile Design at the Auckland University of Technology, laid bare the logic behind the glamour.