Secret shopper: World's Benny Castles

  • News
  • December 31, 2016
  • Sarah Dunn
Secret shopper: World's Benny Castles

Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Benny Castles, Kiwi fashion house World's director and designer.

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World opens its first store in Queenstown

  • News
  • November 8, 2016
  • Elly Strang
World opens its first store in Queenstown

After searching for over four years, fashion house brand World has finally found a perfect spot for its Queenstown store. We talked with World director and designer Benny Castles about the sixth addition to its stable (and its second store in the South Island) and how it's been faring so far.

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Getting personal: World delves into big customer data

  • Technology
  • November 23, 2015
  • Erin McKenzie
Getting personal: World delves into big customer data

The concept of big data is scary to many, particularly when it's personalised. But New Zealand fashion house World says it's collating data such as customers' music tastes and dwell times for all the right reasons, as it hopes to improve their shopping experiences.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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From the runway to the register: how Fashion Week impacts on the economics of clothing retail

  • News
  • September 15, 2015
  • Sarah Dunn
From the runway to the register: how Fashion Week impacts on the economics of clothing retail
Image: World

New Zealand Fashion Week has just finished for another year. As the helpful timer on the week’s website tells us, there’s 341 days to go until the next one. Now that it’s all over, we wondered, is there a way to trace this event’s effect on retailers? How do the economics behind a clothing boutique work anyway? Benny Castles from Kiwi label World and Andreas Mikellis, head of Fashion and Textile Design at the Auckland University of Technology, laid bare the logic behind the glamour.

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