Much-loved chocolate brand Whittaker’s has opened its first pop-up shop in the style of a 1950s milk bar to celebrate its latest creation, the K Bar range. The chocolate bars are a combination of Whittaker’s chocolate and one of New Zealand’s iconic lollies, the jaw-breaking K Bar.
Once again Whittaker’s has reigned supreme and taken out the number one spot on Colmar Brunton’s NZ most loved brand survey, even outranking the All Blacks on a Rugby World Cup Year.
New Zealand’s most trusted brands have been named by Reader’s Digest for 2015 and it is both surprising and predictable. The top three, which includes Whittaker’s at number one, remains unchanged. Meanwhile, there are some noticeable omissions – particularly Mitre 10.
Whittaker’s has done it again, releasing a new limited edition flavour-fusion with Tip Top’s Jelly Tip, but perhaps New Zealanders are feeling a bit exhausted of its attempts at innovation, as many have flocked to Twitter to suggest some of their own ideas for a new kind of chocolate. Somehow we don’t think Whittaker’s will be so keen.