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Listening to customer confessions

  • Opinion
  • July 23, 2015
  • Michael Whitehead
Listening to customer confessions

The CEO and founder of data warehouse company WhereScape Michael Whitehead asks, are you really listening to your customers? He says this isn't just the superficial stuff – the content of what they're telling you – but the real stuff: what they're doing, how they're feeling, what's motivating them, what's really and truly important to them. The kind of stuff they can't, or won't, put into words.

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