Noel Leeming chief executive Tim Edwards wants customers to know that the electronics retailer has more to offer than box-shaped gadgets. A TVC to launch on Sunday puts the spotlight on Noel Leeming’s services, which include in-store tutorials, plus more than 40 outbound “specialists” who make home visits to help customers install and use sophisticated devices.
Goodbye, fast fashion - a US company called ShiftWear has created shoes that can be instantly updated in their design. The company has smashed its Indiegogo campaign to fundraise for the shoes, which can be customised straight from the wearer's smartphone.
The Apple Watch and contactless card payments are so 2015. Mastercard has announced a new programme in the works that turns rings, bracelets or clothes into wireless payment devices, taking the technology in a very interesting internet-of-things direction.