Visual merchandiser Nicolle Aston was the keynote speaker on Monday at the Spring Gift Fair in Auckland. She exhorted Kiwi retailers to tap into their creativity and create displays that inject drama, theatre and a pinch of magic into their stores. Here are her top 17 tips.
At the Spring Gift Fair today in Auckland, keynote speaker Nicolle Aston from Furore visual merchandising solutions helped retailers tap into their creativity to make their stores accessible and appealing. Visual merchandising is about drama, theatre and magic, she says.