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View the world of VR and retail through Shopticles

  • Checkout
  • June 20, 2016
  • Will Bowman
View the world of VR and retail through Shopticles

Ebay Australia and department store Myer have joined forces to create a retail experience where shoppers are the star of the show. With the help of a VR headset – aptly dubbed, Shopticles – and a peripheral smartphone app, customers can cruise their own virtual aisles from home.

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Technology advances draw in reluctant shoppers

  • News
  • May 30, 2016
  • Sarah Dunn
 Technology advances draw in reluctant shoppers

In this environment of rapid change, it’s almost easier to be a new retailer than one with a legacy which needs to be transformed, says Microsoft retail industry lead Marcy Larsen. She spoke at Microsoft’s ‘Retail in the digital age’ talk at SkyCity.

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Virtual reality: coming to a store near you?

  • News
  • January 18, 2016
  • Elly Strang
Virtual reality: coming to a store near you?

This year is going to be a big one for tech stores and fans, with three virtual reality headsets slated for a retail launch. The much-awaited Oculus Rift, Sony PlayStation VR and HTC Vive headsets are all going to be available to consumers this year to buy in store. We look into what this means for New Zealand retailers.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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The world's first virtual reality mall

  • Checkout
  • December 2, 2015
  • Elly Strang
The world's first virtual reality mall

A British designer has created an alternative to real-life malls - a virtual reality shopping centre. The result is a colourful, crazy experience, akin to a trip down the rabbit hole in Alice Wonderland.

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Target creates spooky virtual reality series to sell Halloween goods

  • Checkout
  • November 3, 2015
  • Elly Strang
Target creates spooky virtual reality series to sell Halloween goods

Target has gotten into the spooky swing of things with a virtual reality series on YouTube to promote Halloween items for sale. It’s aimed at Halloween fanatics and party throwers who want a new source of inspiration.

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