Ebay Australia and department store Myer have joined forces to create a retail experience where shoppers are the star of the show. With the help of a VR headset – aptly dubbed, Shopticles – and a peripheral smartphone app, customers can cruise their own virtual aisles from home.
In this environment of rapid change, it’s almost easier to be a new retailer than one with a legacy which needs to be transformed, says Microsoft retail industry lead Marcy Larsen. She spoke at Microsoft’s ‘Retail in the digital age’ talk at SkyCity.
This year is going to be a big one for tech stores and fans, with three virtual reality headsets slated for a retail launch. The much-awaited Oculus Rift, Sony PlayStation VR and HTC Vive headsets are all going to be available to consumers this year to buy in store. We look into what this means for New Zealand retailers.
Target has gotten into the spooky swing of things with a virtual reality series on YouTube to promote Halloween items for sale. It’s aimed at Halloween fanatics and party throwers who want a new source of inspiration.