Yesshop is New Zealand’s only dedicated television shopping company and the only retailer to rely on television as its primary sales and marketing platform. Its shopping channel is complemented by a website - about half of its sales come through as phone orders, and the other half are made online. The South Korean-owned company expanded into Australia earlier this year. Yesshop’s head of media strategy Clara Ng shared the inside story.
Darryl Clarke and Philip Blomfield met as Kiwi backpackers in the UK in 2003, and found themselves selling Miracle Shammy Cloths to the public at consumer shows. Fast forward 13 years, and they run Mount Manganui-based Show TV, which employs 50 staff and sells infomercials to NZ and Australia.
The meteoric rise of ecommerce and mobile has dominated the conversation around retail channels for the last few years. However, just as bricks and mortar is proving to still have relevance, it turns out that television shopping is not only still alive but in some cases, it’s actively expanding.