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What romantic comedies teach us about consumer experience

  • Opinion
  • September 7, 2017
  • StopPress Team
What romantic comedies teach us about consumer experience

TRA's Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.

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Why Millennials love modern exercise fads

  • Opinion
  • October 17, 2016
  • Antonia Mann
Why Millennials love modern exercise fads

Fitbits, fitness, and activewear: Being healthy has never been so trendy. Yoga pants are the new jeans, the Fitbit is the new watch, and strong is the new sexy. Health is a status symbol, which connotes quality of life and the education, money and time to spend looking after yourself. TRA strategist explores the behaviour of Millennials and why they're spearheading this trend.

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When consumer choice is narrowed down, does the result taste sweeter?

  • Opinion
  • September 29, 2016
  • Colleen Ryan
When consumer choice is narrowed down, does the result taste sweeter?

TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

How to sell your sole: What retailers can learn from sneaker makers

  • Opinion
  • August 24, 2016
  • Luke Procter
How to sell your sole: What retailers can learn from sneaker makers

TRA's Luke Procter, a self-proclaimed sneakerhead, explains how companies can learn a lot about marketing by studying the way Adidas and Foot Locker are selling their precious, limited-edition footwear.

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The reason why Coke tastes better out of a glass bottle

  • Opinion
  • May 26, 2016
  • Andrew Lewis
The reason why Coke tastes better out of a glass bottle

As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.

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