TRA's Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.
Fitbits, fitness, and activewear: Being healthy has never been so trendy. Yoga pants are the new jeans, the Fitbit is the new watch, and strong is the new sexy. Health is a status symbol, which connotes quality of life and the education, money and time to spend looking after yourself. TRA strategist explores the behaviour of Millennials and why they're spearheading this trend.
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
TRA's Luke Procter, a self-proclaimed sneakerhead, explains how companies can learn a lot about marketing by studying the way Adidas and Foot Locker are selling their precious, limited-edition footwear.
As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.