The YouTube stars influencing what your kid wants for Christmas

  • Opinion
  • December 21, 2016
  • Dean Taylor
The YouTube stars influencing what your kid wants for Christmas

Toddlers film themselves unboxing new toys and reviewing them on YouTube was one of the hottest trends to emerge in 2016, with views numbering in the hundreds of millions. Marketing agency Contagion's managing director Dean Taylor explains the effects of this unboxing trend and how it's influencing what toys kids ask their parents for.

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The Warehouse wants children to test their toys

  • News
  • June 30, 2016
  • Jenny Keown & The Register team
The Warehouse wants children to test their toys

The Warehouse is looking for two lucky children between the ages of five to 10 to take on what might be the best job ever conceived. The successful applicants will become “toy testers”, who will play with The Warehouse’s newest toys and show them to other Kiwi kids before they hit the shelves. Talk about peaking early!

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Wish we thought of that: Lego-like Braille Bricks

  • Checkout
  • May 6, 2016
  • Idealog
Wish we thought of that: Lego-like Braille Bricks

Here’s a genius idea for a toy: Lego-style bricks designed to increase literacy in sight-impaired kids. The Braille Bricks feature raised studs à la Lego bricks, but with a twist: Those trademark bumps are arranged in patterns that conform to the braille alphabet (which uses a 3x2 post pattern, just like Lego bricks).

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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The ideal toy for our youngest retailers

  • Checkout
  • April 19, 2016
  • Sarah Dunn
The ideal toy for our youngest retailers

Those of you juggling a retail career with parenting are likely to be well aware of ‘Shopkins’, but for the rest of us, the existence of collectible anthropomorphic stock units may come as a surprise. The Australian-made toys are based on grocery and department store items and include everything from a manga-eyed box of chocolates to ‘Flushes’ the toilet.

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Spielwarenmesse: The spirit of playing

  • News
  • March 31, 2016
  • Doris Evans
Spielwarenmesse: The spirit of playing

The annual Spielwarenmesse in Nuremberg is regarded as the most important event for the toy industry. It's held at the beginning of February each year. Doris Evans explains why you should pay attention.

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