Queenstown is undoubtedly one of New Zealand’s dreamiest holiday destinations, with tourism booming and visitors coming in droves. However, do all of the retail operators match the ‘wow’ factor of the town itself? Possibly not, and businesses there are being encouraged to ramp up their retail strategies.
Alpha Group is little-known in its home country, but the Kiwi manufacturer and retailer of health supplements has such high brand recognition in China that Chinese tourists seek it out when they visit. It’s these customers, as well as the New Zealand market, that Alpha Group is targeting with its bold new flagship store at Auckland’s waterfront.
At the foothills of the Crown Range is the small alpine town, Arrowtown, home to about 2500 people. But Arrowtown is vastly different to most New Zealand towns of its size. Its retail stores are driven by tourists – many, many tourists.
While a debate was raging over whether shops should open over Easter, stores that did open experienced a sales increase of 13 percent on average. Towns that fared particularly well were tourism hotspots, including Wanaka, Mount Maunganui and Mangawhai.
In February, visitors to New Zealand spent $251 million. This was $31 million more than the same month last year, showing growth of 14.1 percent. Foreign card spending accounted for 12.6 percent of all credit card spending during that month.