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The Warehouse celebrates 34th birthday by helping Kiwis

  • News
  • May 25, 2016
  • StopPress Team
The Warehouse celebrates 34th birthday by helping Kiwis

Retailers normally only make big deal out of major milestones. The tenth, 15th or 20th anniversaries are celebrated with a flurry of fireworks, nostalgic brand ads and bespoke memorabilia. In most instances the years in between pass quietly, seemingly serving as space fillers to the big occasion.

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The Warehouse's advertising déjà vu: Social experiment by bank is very familiar

  • News
  • April 27, 2016
  • Damien Venuto
The Warehouse's advertising déjà vu: Social experiment by bank is very familiar

Last week, the Co-operative Bank released a short, hidden-camera styled clip via Socialites designed to showcase Kiwi generosity. The clip showed an elderly man being short of change in a New World supermarket and customers around him stepping in to help him make up the difference. However, the ad bears many similarities to one The Warehouse released late last year.

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The Warehouse and DDB show the power of a bargain through ecstatic customer reactions

  • News
  • April 4, 2016
  • StopPress Team
The Warehouse and DDB show the power of a bargain through ecstatic customer reactions

Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Are you nesting? Emerging trend suggests retailers should tap into values and vanity

  • News
  • February 24, 2016
  • Erin McKenzie
Are you nesting? Emerging trend suggests retailers should tap into values and vanity
Farmers new homeware range

Since the recession, consumers' perceptions of value has changed and a 'nesting' trend has emerged in housing and homewares. Big brands like Farmers and The Warehouse are leveraging this trend, with both recently launching their own aspirational homeware ranges that look like something straight out of a Pinterest board.

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The Warehouse relocates in Auckland’s CBD

  • Property
  • January 28, 2016
  • Elly Strang
The Warehouse relocates in Auckland’s CBD

Auckland CBD's big red shed has been rehomed from the Downtown shopping centre store to a smaller site at the Atrium on Elliott shopping centre. This follows an “exhaustive search” by the retailer for adequate space in the CBD, where retail leases are in hot demand.

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