Retailers normally only make big deal out of major milestones. The tenth, 15th or 20th anniversaries are celebrated with a flurry of fireworks, nostalgic brand ads and bespoke memorabilia. In most instances the years in between pass quietly, seemingly serving as space fillers to the big occasion.
Last week, the Co-operative Bank released a short, hidden-camera styled clip via Socialites designed to showcase Kiwi generosity. The clip showed an elderly man being short of change in a New World supermarket and customers around him stepping in to help him make up the difference. However, the ad bears many similarities to one The Warehouse released late last year.
Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.
Since the recession, consumers' perceptions of value has changed and a 'nesting' trend has emerged in housing and homewares. Big brands like Farmers and The Warehouse are leveraging this trend, with both recently launching their own aspirational homeware ranges that look like something straight out of a Pinterest board.
Auckland CBD's big red shed has been rehomed from the Downtown shopping centre store to a smaller site at the Atrium on Elliott shopping centre. This follows an “exhaustive search” by the retailer for adequate space in the CBD, where retail leases are in hot demand.