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Target Australia starts selling through Trade Me

  • News
  • February 18, 2016
  • Elly Strang
Target Australia starts selling through Trade Me

Trade Me has announced Target Australia will start selling apparel through the buy and sell website’s online store. Over 10,000 clothing items will be sold from across the ditch to New Zealanders.

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Target creates spooky virtual reality series to sell Halloween goods

  • Checkout
  • November 3, 2015
  • Elly Strang
Target creates spooky virtual reality series to sell Halloween goods

Target has gotten into the spooky swing of things with a virtual reality series on YouTube to promote Halloween items for sale. It’s aimed at Halloween fanatics and party throwers who want a new source of inspiration.

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How trolls helped Target make a change

  • Checkout
  • August 17, 2015
  • Sarah Dunn
How trolls helped Target make a change

American retailer Target seems to have brought out the best and worst in its customer base when it introduced gender-neutral signage in stores last week. Target faced a backlash from conservative customers on its Facebook page, but then a troll stepped in to defend its decision.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Retail rogues
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Ecommerce has become part of the way mainstream ...
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Sarah Dunn and Elly Strang look at how ...
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How are retailers maintaining loyalty? Sarah Dunn, Elly ...
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Technology is rapidly changing the retail industry as ...
 

Retailers among the most valuable global brands

  • Checkout
  • May 28, 2015
  • Sarah Dunn
Retailers among the most valuable global brands

The most valuable global brands have no physical stores. WPP’s global marketing and brand consultancy Millward Brown carries out its ‘BrandZ Top 100 Most Valuable Global Brands’ study every year, looking at consumer perceptions and financial performance.

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US shoppers stampede for colourful collaboration

  • News
  • April 23, 2015
  • Sarah Dunn
US shoppers stampede for colourful collaboration

Following on from the hype over global fast fashion retailer H&M’s collaboration with designer Alexander Wang last year, Lilly Pulitzer for Target has done it again.

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