Target Australia starts selling through Trade Me

  • News
  • February 18, 2016
  • Elly Strang
Target Australia starts selling through Trade Me

Trade Me has announced Target Australia will start selling apparel through the buy and sell website’s online store. Over 10,000 clothing items will be sold from across the ditch to New Zealanders.

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Target creates spooky virtual reality series to sell Halloween goods

  • Checkout
  • November 3, 2015
  • Elly Strang
Target creates spooky virtual reality series to sell Halloween goods

Target has gotten into the spooky swing of things with a virtual reality series on YouTube to promote Halloween items for sale. It’s aimed at Halloween fanatics and party throwers who want a new source of inspiration.

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How trolls helped Target make a change

  • Checkout
  • August 17, 2015
  • Sarah Dunn
How trolls helped Target make a change

American retailer Target seems to have brought out the best and worst in its customer base when it introduced gender-neutral signage in stores last week. Target faced a backlash from conservative customers on its Facebook page, but then a troll stepped in to defend its decision.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Retailers among the most valuable global brands

  • Checkout
  • May 28, 2015
  • Sarah Dunn
Retailers among the most valuable global brands

The most valuable global brands have no physical stores. WPP’s global marketing and brand consultancy Millward Brown carries out its ‘BrandZ Top 100 Most Valuable Global Brands’ study every year, looking at consumer perceptions and financial performance.

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US shoppers stampede for colourful collaboration

  • News
  • April 23, 2015
  • Sarah Dunn
US shoppers stampede for colourful collaboration

Following on from the hype over global fast fashion retailer H&M’s collaboration with designer Alexander Wang last year, Lilly Pulitzer for Target has done it again.

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