More women than ever are owning and operating businesses in Aotearoa – but there’s still a ways to go to achieve equality. The latest MYOB Women in Business Survey shows that women now make up 44 percent of small to medium business owners. The number is up from 30 percent in 2012.
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A survey by MYOB has found that 36 percent of Kiwi business owners would vote in favour of lowering the GST threshold on online purchases from overseas sites. This is a jump from its September 2014 survey, where 25 percent of businesses supported it.
Launched late last year, AskNicely is the brainchild of Auckland enterpreneurs Aaron Ward and John Ballinger. The online platform is billed as a more cost-effective alternative to the “gold standard” Net Promoter Score – it enables businesses to send out one-question, one-click surveys to their customers for real-time customer feedback.
Research company Ipsos has found out the companies that are the country’s top movers and shakers. New Zealand brands had a strong showing and intermingled with international heavyweights - Google, Facebook and Kiwi-born Trade Me made up the overall top three. The top three influential retailers are Trade Me, The Warehouse and Briscoes.