Retailers and their responsibilities to teen customers

  • News
  • November 12, 2015
  • Elly Strang
Retailers and their responsibilities to teen customers

Teen retailer Jay Jays has come under fire this week for a product that an expert says promotes bullying. We explore the responsibilities of retailers who sell products to teenagers and talk to Supré, which has just recently invested $300,000 in anti-bullying initiatives.

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The real cost of fast fashion

  • Opinion
  • June 11, 2015
  • Rose Hope
The real cost of fast fashion

Rose Hope is a young entrepreneur and co-owner of two businesses, The Bread and Butter Letter boutique, and Crushes, an in-house and wholesale lifestyle brand. She wants retailers and shoppers to consider the wider impact of cheap clothing and rapidly-cycling trends.

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Teen retailer Supre jumps into content marketing, is keen to double store numbers

  • News
  • May 5, 2015
  • Elly Strang
Teen retailer Supre jumps into content marketing, is keen to double store numbers

Since Cotton On Group acquired teen fashion retailer Supre in 2013, the company has undergone some major changes. It has opted out of the traditional online sales approach in favour of a content-driven site and online magazine to capture the attention of social media-savvy teen shoppers. It is also keen to double its bricks and mortar stores in both New Zealand and Australia.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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