Teen retailer Jay Jays has come under fire this week for a product that an expert says promotes bullying. We explore the responsibilities of retailers who sell products to teenagers and talk to Supré, which has just recently invested $300,000 in anti-bullying initiatives.
Rose Hope is a young entrepreneur and co-owner of two businesses, The Bread and Butter Letter boutique, and Crushes, an in-house and wholesale lifestyle brand. She wants retailers and shoppers to consider the wider impact of cheap clothing and rapidly-cycling trends.
Since Cotton On Group acquired teen fashion retailer Supre in 2013, the company has undergone some major changes. It has opted out of the traditional online sales approach in favour of a content-driven site and online magazine to capture the attention of social media-savvy teen shoppers. It is also keen to double its bricks and mortar stores in both New Zealand and Australia.