Smart speakers and digitised helpers have been cited as this year’s big fish in New Zealand - and warring virtual assistants from Amazon's Alexa to Google Assistant, Apple's Siri, Samsung Bixby and Microsoft Cortana are hot on the tech scene.
It’s a common sight, retailers slapping on the superlatives, the slick rhetoric and the definitive claims, which often sound sugary and sweet, but can quickly turn sour.
The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. Stoppress spoke to Ecostore chief executive Pablo Kraus about the
TRA's Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.