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Google, Facebook Microsoft: Ipsos names the most influential brands in New Zealand

  • News
  • July 20, 2017
  • StopPress Team
Google, Facebook Microsoft: Ipsos names the most influential brands in New Zealand

Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

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Faces for radio (or a pillowcase set): Matt & Jerry Homewares is now a thing

  • News
  • February 13, 2017
  • StopPress Team
Faces for radio (or a pillowcase set): Matt & Jerry Homewares is now a thing

Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.

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Bridget Lamont sheds light on Countdown's marketing hits and misses

  • News
  • July 29, 2015
  • StopPress Team
Bridget Lamont sheds light on Countdown's marketing hits and misses

Countdown's GM of marketing, Bridget Lamont, gives a full and frank insight into her role at the supermarket giant, as well as the trials and tribulations the company has gone through.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Major retailers dabble in comparative advertising

  • News
  • July 21, 2015
  • Damien Venuto
Major retailers dabble in comparative advertising

Most retailers are convinced that their offering is superior to that of direct competitors, but it's not often that larger brands come out and educate the public with a direct comparison. The Warehouse, Countdown and Foodstuffs, Vodafone and Spark have done just that over the last few months.

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StopPress shares the best in content marketing

  • News
  • April 27, 2015
  • StopPress Team
StopPress shares the best in content marketing

The Register's sister publication StopPress is staging an event for those seeking the inside track on content marketing.

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