Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
Countdown's GM of marketing, Bridget Lamont, gives a full and frank insight into her role at the supermarket giant, as well as the trials and tribulations the company has gone through.
Most retailers are convinced that their offering is superior to that of direct competitors, but it's not often that larger brands come out and educate the public with a direct comparison. The Warehouse, Countdown and Foodstuffs, Vodafone and Spark have done just that over the last few months.
The Register's sister publication StopPress is staging an event for those seeking the inside track on content marketing.