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'Back to School' could be the second-biggest shopping event of the year

  • News
  • January 18, 2017
  • StopPress Team
'Back to School' could be the second-biggest shopping event of the year

No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their 'back to school' (BTS) kits, some retailers are making the most of the kerfuffle.

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How to encourage back-to-school spending

  • Opinion
  • August 8, 2016
  • Francesca Nicasio
How to encourage back-to-school spending

Term Three has just begun in New Zealand, but that just means retailers have a good run-up for next term. Here's Vend's retail expert Francesca Nicasio with some helpful suggestions.

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Post-it wars: A winner is crowned

  • News
  • July 12, 2016
  • Sarah Dunn
Post-it wars: A winner is crowned

OfficeMax started it on Instagram back in June. Inspired by Post-it note wars in the New York advertising industry, it posted a picture of a giant cartoon bird made out of Post-its on its head office window. Warehouse Stationery retaliated with a Pacman tribute and soon, everyone was creating office art.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Warehouse Stationery looks beyond office supplies, focuses on 'connecting' consumers

  • News
  • February 12, 2015
  • Holly Bagge
Warehouse Stationery looks beyond office supplies, focuses on 'connecting' consumers

Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.

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