No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their 'back to school' (BTS) kits, some retailers are making the most of the kerfuffle.
Term Three has just begun in New Zealand, but that just means retailers have a good run-up for next term. Here's Vend's retail expert Francesca Nicasio with some helpful suggestions.
OfficeMax started it on Instagram back in June. Inspired by Post-it note wars in the New York advertising industry, it posted a picture of a giant cartoon bird made out of Post-its on its head office window. Warehouse Stationery retaliated with a Pacman tribute and soon, everyone was creating office art.
Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.