Star Wars merchandise has always boded well, given the huge and passionate fandom behind the franchise. But its merch has been taken to the next level by American fast fashion brand Hot Topic in the form of a womenswear clothing line. The Force Awakens collection is even size inclusive and offers plus sizes.
With the latest Star Wars instalment set to hit cinemas at midnight tonight, fans are abuzz with excitement about the film. However, despite cinema websites crashing and sold out screenings, many believe retailers are the ones that will benefit the most from the hype surrounding The Force Awakens. Sales of Star Wars products at New Zealand stores have soared in December.
Here’s a psychic skeptics will struggle to debunk: IBM has developed an app that trawls customer conversations on the internet to help retailers and shoppers to understand which products will be popular. It has already picked which items will be hot commodities for Christmas 2015.
Some shoppers are spending this week recovering from the underground retail event of the decade. Last Friday marked the first time that merchandise from the hotly-anticipated Star Wars: The Force Awakens film went on sale. Known online as Force Friday, the day heralded an all-out consumer assault on toy stores and other dens of geekdom around the world.