Data dump: Retailers expect good things from 2017

  • News
  • December 16, 2016
  • Sarah Dunn
Data dump: Retailers expect good things from 2017

Reports measuring everybody’s expectations for the coming Christmas and new year are starting to trickle in, and the news is likely to put a smile on retailers’ faces.

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Why 20 percent of media touchpoints deliver 80 percent of the impact

  • News
  • November 16, 2016
  • Damien Venuto
Why 20 percent of media touchpoints deliver 80 percent of the impact

With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.

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Data digest: 2016 Father’s Day spending a mixed result

  • News
  • September 7, 2016
  • Elly Strang
Data digest: 2016 Father’s Day spending a mixed result

The traditional Father’s Day presents of books and sporting goods may reign supreme, but flowers are also becoming increasingly popular. Data released by Paymark has tracked the trends in spending over the celebratory day and showed an overall decrease in spending.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Household debt levels soar

  • Opinion
  • July 13, 2016
  • Satish Ranchhod
Household debt levels soar
Image: Kerryn Smith

Household debt levels are now higher than before the Global Financial Crisis. Westpac senior economist Satish Ranchhod foresees these debt levels leading to an eventual reduction in spending.

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Retailers face major competition in time of growth

  • News
  • June 21, 2016
  • Jenny Keown
Retailers face major competition in time of growth

Retail and hospitality small to medium sized businesses are growing at a faster pace than other sectors in the SME space, yet with that comes extreme competitive pressure. Of the retail and hospitality SMEs surveyed for the MYOB Business Monitor, 44 percent experienced a jump in revenue in the year to March 2016, compared to the national average of 37 percent.

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