With the amount of channels available to contact customers on these days, companies are spoiled for choice on how to communicate with them. But there's a right - and very wrong - way businesses can embrace social media, explains social strategist Sarah Pearce. She outlines some ways businesses can avoid the common mistakes made on social media in 2016.
Social media isn't something retailers should get themselves tied up in knots about. Juanita Neville-Te Rito from The Retail Collective outlines ways businesses can use social media to get customers into their store, with New Zealand examples.
3D videos are being used to showcase fashion and food by AMP Capital, which owns four malls across New Zealand. The Australian-owned company is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos.