Twenty-two years ago, Fiona de Barre started her first job in retail, aged 17. The self-proclaimed ‘lifer’ had a baby daughter to support and decided she didn’t want to become another teenage mother statistic. The answer was retail.
The 7.8 earthquake which hit New Zealand on Monday has created pressing and immediate issues for many retailers. However, Lorraine Nicholson of First Retail Group wants retailers to also be aware of the messages they’re sending online and in the media, which may have an effect on their businesses further down the track.
Private buying and selling activity isn’t unusual on Facebook – you’re probably a member of a group or two where deals on secondhand furniture, cars and other goods are set up. In response to this informal trade, Facebook has created a specialised ‘destination’ called Marketplace.
As everyone knows, social media is a minefield. Customers can use this very public platform as a way to force an outcome, but Kiwibank social media manager Katie Byrne sees opportunities for connection in every confrontation.
Creative agencies, take note. It appears beanies and a social media platform is all you need these days to get noticed. A frenzy of sorts erupted on Twitter last week as KFC posted a generous free giveaway of three branded red beanies.