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Blurred lines: Selling gendered childrens’ products

  • Design
  • January 24, 2017
  • Courtney Devereux
Blurred lines: Selling gendered childrens’ products

The latest trend among retailers and consumers fits in with the latest political movement and so called ‘social media craze’: gender fluidity and non-binary presentation. For retailers selling childrens' products, in practice this means selling items which aren't just blue for boys and pink for girls. But are consumers on board?

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Fairfax Media gets into retail with Indexed digital shopfront

  • News
  • December 1, 2016
  • Caitlin Salter
Fairfax Media gets into retail with Indexed digital shopfront

Window shopping no longer exclusively means taking a stroll down the high street. Indexed is a new digital shopfront that lets shoppers peruse different New Zealand brands all in one place.

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New independent bookstore Volume to open in Nelson

  • News
  • November 28, 2016
  • Sarah Dunn
New independent bookstore Volume to open in Nelson

The fall of corporate booksellers like Borders has allowed passionate independents to rise from the ashes, says the founder of a new bookshop soon to open in Nelson. After many years at the much-beloved Page & Blackmore, Stella Chrysostomou has set up Volume on Church St with co-owner Thomas Koed.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Shop Small aims to encourage Kiwis to shop locally online

  • Technology
  • August 18, 2016
  • Sarah Dunn
Shop Small aims to encourage Kiwis to shop locally online

Three quarters of Millennials would like to shop locally when they go online, says new research from the Australian Retailers Association. A new website called Shop Small aims to grant this wish by presenting Kiwi SME retailers’ goods on a single platform, making it easier to shop with local independent retailers.

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Kiwi shoe retailer Staavias calls for assistance to get to the US

  • News
  • August 4, 2016
  • Sarah Dunn
Kiwi shoe retailer Staavias calls for assistance to get to the US

Footwear designer Gustavia Lui has been issued an invitation for the retail opportunity of a lifetime: the chance to pitch a supply deal to one of America’s biggest online shoe retailers, Zappos, in person. But there’s a catch. They need her to be there in six days’ time. And Lui needs help to make it happen.

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