Gardening product supplier Tui is a market leader in integrating its brand message well across all communication touchpoints, says First Retail Group director Chris Wilkinson.
There is no doubt that relevant, contextual and engaging signage is key to enticing the shopper – yet how do you choose what goes on the sign?
This is arguably one of the greatest challenges of the signage journey in-store. As a brand, how do you guide customers to where you want them to go – namely, to buy your product?
The intention with Lotto NZ’s digital signage is to give a modern twist to its marketing strategy and communicate more engaging messages to customers at the critical point of sale.
Retailers are increasingly focusing their marketing efforts on digital, but this runs the risk of neglecting the basics, such as store signage. NZ Sign Group member and proprietor at Sign On, Bevan Weal, discusses the importance of signs for a retail business.