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Tui excels at self-seeding branding

  • News
  • February 9, 2017
  • Jenny Keown
Tui excels at self-seeding branding

Gardening product supplier Tui is a market leader in integrating its brand message well across all communication touchpoints, says First Retail Group director Chris Wilkinson.

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How to put the right information on your signage and stand out from the crowd

  • Design
  • February 8, 2017
  • Jenny Keown
How to put the right information on your signage and stand out from the crowd

There is no doubt that relevant, contextual and engaging signage is key to enticing the shopper – yet how do you choose what goes on the sign?

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Wayfinding: how to direct the customer to the right place

  • Design
  • February 7, 2017
  • Jenny Keown
Wayfinding: how to direct the customer to the right place

This is arguably one of the greatest challenges of the signage journey in-store. As a brand, how do you guide customers to where you want them to go – namely, to buy your product?

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Digital signage is a key part of Lotto’s marketing

  • News
  • February 6, 2017
  • Jenny Keown
Digital signage is a key part of Lotto’s marketing

The intention with Lotto NZ’s digital signage is to give a modern twist to its marketing strategy and communicate more engaging messages to customers at the critical point of sale.

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Why no sign is a sign of no business

  • In association with NZ Sign Group
  • January 17, 2017
  • The Register team
Why no sign is a sign of no business

Retailers are increasingly focusing their marketing efforts on digital, but this runs the risk of neglecting the basics, such as store signage. NZ Sign Group member and proprietor at Sign On, Bevan Weal, discusses the importance of signs for a retail business.

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