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Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

  • News
  • December 13, 2016
  • Elly Strang
Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing, store design and advertising for global giants such as Coca Cola, Sony, Nestle and Walmart.

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