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Big ideas behind Bobux baby shoes

  • News
  • July 14, 2016
  • Jessica-Belle Greer
Big ideas behind Bobux baby shoes

Be niche and you shall succeed, believes Bobux CEO Andrew Sharp. The company sees itself as a global brand which happens to be based in New Zealand.

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New Zealand woollen sneaker company Allbirds is, um, flying

  • News
  • June 9, 2016
  • Henry Oliver
New Zealand woollen sneaker company Allbirds is, um, flying

Allbirds, the NZ-born woollen sneaker company, released their first wide-release shoe in March. Henry Oliver caught up with co-founder Tim Brown, designer Jamie McLellan and illustrator Toby Morris about how they got there and where they’re going.

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"Damn, Daniel!" Brands rush to associate themselves with latest viral video

  • Checkout
  • February 23, 2016
  • The Register team
"Damn, Daniel!" Brands rush to associate themselves with latest viral video

When things go viral, such as the blue and black or white and gold dress debate, there's no rhyme or reason to it. Such is the case with the latest internet sensation: A video-turned-meme of a teen complimenting his friend's outfits by saying "Damn Daniel!" over and over. We round up the brands that jumped at the opportunity to get in on the joke.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Snakes on a plane: Manolo Blahnik shoes made from protected species seized

  • Checkout
  • December 3, 2015
  • Sarah Dunn
Snakes on a plane: Manolo Blahnik shoes made from protected species seized

US customs staff seized 274 pairs of high-end Manolo Blahnik shoes at the John F. Kennedy International Airport in New York because the shoes were made using skin from an endangered species of snake.

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